Make It With Michael

http://ift.tt/2ftbqup By Judy Alex It’s a brave new world out there. Live chat software solutions are an essential part of successfully running a business these days. They allow companies to communicate with their website visitors and customers in real time using chat windows. You probably already know that they can skyrocket conversion rates when used correctly. This isn’t surprising news. After all, live chat software allows live chat agents and customer service representatives to quickly and efficiently assist customers in acquiring the information or answers they have come for. However, there are a lot of live chat software solutions to choose from, and it seems like every second minute another platform releases another product onto the market with different fancy-looking features. So, let’s separate the wheat from the chaff today, and explore the top live chat software solutions on the market at the present time. Obviously every software has its pros and cons, both for oper...

By Kaylynn Chong If the perfect social video were a cake, what would go into making it? We talked to Hootsuite’s in-house video expert, Derek Saddler, to find out the four key ingredients you need to bake a delicious piece of content. 1. It’s short and sweet According to a survey conducted by Animoto , nearly two-thirds of consumers prefer video under 60 seconds. That’s why Saddler recommends keeping your social video between 30 and 90 seconds long. Attention spans are short and you want to keep viewers engaged. Here’s a few ways to ensure your video holds the audience’s attention: If your video includes text, keep the word count to a minimum . You don’t want your viewer to be reading the entire time instead of watching the actual video. Your audience’s time is precious, so try to get your message across with as few of words as possible. At Hootsuite, when we repurpose a blog post into a social video we’ll often cut it down from eight tips to three, like we did in this video. ...

http://ift.tt/2sQNhGr By Kaylynn Chong If the perfect social video were a cake, what would go into making it? We talked to Hootsuite’s in-house video expert, Derek Saddler, to find out the four key ingredients you need to bake a delicious piece of content. 1. It’s short and sweet According to a survey conducted by Animoto , nearly two-thirds of consumers prefer video under 60 seconds. That’s why Saddler recommends keeping your social video between 30 and 90 seconds long. Attention spans are short and you want to keep viewers engaged. Here’s a few ways to ensure your video holds the audience’s attention: If your video includes text, keep the word count to a minimum . You don’t want your viewer to be reading the entire time instead of watching the actual video. Your audience’s time is precious, so try to get your message across with as few of words as possible. At Hootsuite, when we repurpose a blog post into a social video we’ll often cut it down from eight tips to three, like w...