Make It With Michael

By Lori Wade If you’re reading this, you probably already know the importance of publishing relevant, relatable and timely content . You know it helps draw visitors to your website, you know it helps convert random visitors into potential clients, and you know that it engages people in a way that facts and figures can’t. But then you probably also know that it’s hard to hit a bullseye every time when it comes to producing quality content. Think of the expectations you might have when going on a promising first date. Your date certainly looks the part, with impeccable style and an enticing smile. But then they open their mouth and start talking absolute nonsense, and you feel a deep sense of disappointment settle in your stomach. Valiantly, you try to find at least a few crumbs of common sense in their words. But it’s just incoherent gibberish, and the night is ruined for you. Poor-quality content can replicate this experience, and you don’t even get an alcoholic drink out of it. ...

By Hootsuite This summer, the world’s most innovative start-ups will come together in Paris to meet sector leaders at Vivatech , a global event designed to foster innovation, and break down the barriers between people and businesses who want to change the world, and the way we work together through tech. Over 50,000 tech-savvy attendees—including CEOs, investors, and unicorns (a startup company valued at over $1 billion)—will attend the event at Porte de Versailles in Paris, from June 15 to 17 to explore global future trends of the tech industry. Attendees will also be inspired by keynotes from industry heavyweights such as: John Chambers, CEO of Cisco; Gillian Tans, CEO of Booking.com; and Ryan Holmes, founder and CEO of Hootsuite. Global game changers of the tech industry will be there in force, delivering over 150 keynotes across 35 industries exposed to technological disruption, examining tech’s role in the future of society and industry. The three-day conference boasts a pack...

By Dara Fontein By the year 2020, $113 billion is expected to be spent on social media advertising in the United States alone. Whether you’re a social media ads manager yourself, or a business looking to hire an effective one, it’s important you know what is necessary for success. Continue reading to find out what’s involved in Hootsuite’s social ads expert Gabrielle Maheux’s typical day, including tips and tricks to make your social ad efforts as efficient as possible. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. A day in the life of Hootsuite’s social media ads manager 9 a.m. Check all ad platforms “The first thing I do when I get into the office is check all of the programs I have ads running on,” Maheux says. These include: AdEspresso for an overview of how ads are performing with top metrics, total spend, conversions, and boost posts. This tool also makes it easy to A/B test different versio...