Make It With Michael

http://ift.tt/eA8V8J By Dara Fontein Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even a social media marketer—is perfect, so it’s understandable that a company’s social media feed may have the occasional language choice misstep. Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary. 4 types of language to ban from your social media posts “Hip” lingo You know that feeling when your dad asks about the “hippity hop” you’re listening to? That’s the same feeling audiences get from brands who try to be cool. Unless it fits your brand voice, using overly trendy lingo is a risky move for most professional organizations. Brands don’t decide what’s cool—audiences do. When businesses try too hard to seem cool, they risk alienating...

By Dara Fontein Have you ever cringed at something a brand or business said on social media? Often, small words can make a big difference in how brands are perceived. Language is powerful and has a huge impact on the sentiment your content expresses. Nobody—not even a social media marketer—is perfect, so it’s understandable that a company’s social media feed may have the occasional language choice misstep. Here’s a collection of wince-worthy words—broken down into four categories—to ban from your social media vocabulary. 4 types of language to ban from your social media posts “Hip” lingo You know that feeling when your dad asks about the “hippity hop” you’re listening to? That’s the same feeling audiences get from brands who try to be cool. Unless it fits your brand voice, using overly trendy lingo is a risky move for most professional organizations. Brands don’t decide what’s cool—audiences do. When businesses try too hard to seem cool, they risk alienating their audience. Som...

By Jeff Bullas Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marke...

http://ift.tt/2w7v35m By Jeff Bullas Perhaps one of the biggest human flaws is that we tend to be a bit impatient. We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. I get it. The world is moving faster than ever before. New trends and technology seem to appear overnight, and it’s becoming increasingly difficult to keep pace. So, you get the temptation to jump on the social media bandwagon without a clear picture in mind of what you want to achieve. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits...