Make It With Michael

By Michael Chibuzor Google Analytics is one of the most used analytics tools. It’s used by some 28 million websites worldwide. It’s an easy tool to use and comes with no cost. On one hand, when you effectively track your website’s traffic, sales, and revenue, you will start to understand your target audience better . You’ll ultimately drive more website growth. On the other hand, not tracking your website’s metrics is a huge disservice to your business. And of course, when you first start out you need to learn how to use any analytics tool. For a sophisticated analytics tool like Google Analytics, it won’t be of much help if you don’t know how to use it and what to track with it. More importantly, the insights that you draw from the analytics make all the difference. The truth is, not many people know what metrics to measure and how to make sense of them. I’ll show you how. But first, let’s get the basics out of the way. A common Google Analytics mistake Businesses make a lo...

By Kendall Walters Face filters for Instagram, custom Stories for Snapchat, and new Live video features for Facebook—the month of May brought a lot of exciting new updates. Let’s dive in. Table of contents Twitter Facebook Instagram Pinterest YouTube LinkedIn Hootsuite Snapchat Twitter New premium video content On May 2, Twitter announced 16 live streaming content deals across sports, news, and entertainment, bringing hundreds of hours of new premium video content to Twitter—including original live programming, games, and events. Image via Twitter . New privacy and data controls On May 17, Twitter announced increased access to data and a suite of tools to manage privacy , including: An expanded Your Twitter Data section to provide users access to their own demographic and interest data, as well as advertisers that have included them in their tailored audiences New personalization and data settings so users can opt out of various types of data usage and sharing Pe...

By Emily Copp General Electric is a leader on social media. By jumping on emerging social platforms and creating award-winning campaigns , they’ve set the tone for how big businesses should do digital marketing. In our latest Hootcast episode, our CEO Ryan Holmes chats with General Electric’s CMO Linda Boff about how their company has changed to keep up the rapid pace of tech—and how social has been a key part of their transformation. In this podcast you’ll learn: Why social is part of GE’s DNA How executives at GE bought into social Tips on how to manage your social presence Press play to hear the show in its entirety, or if you don’t have a set of earbuds handy, read the transcription of our conversation below. Q&A with General Electric CMO Linda Boff You’ve been working in marketing for GE since 2003, roughly a year before the invention of Facebook. And since then a lot has changed in the marketing I feel like GE has spent that last 14 years or so going through a pe...