Make It With Michael

By Matt Byrom I read an article recently about the availability heuristic. It’s a psychological shortcut that causes us to prefer immediate (aka: available) information over alternative solutions that take a little bit longer to think of. Those who can break through the availability heuristic are the innovators in their field. It’s this “anything is possible” mindset that led Henry Ford to manufacture cars rather than think of a way to make horses faster. This logic can be applied to anything. Take video marketing, for example. Videos give brands incredible results – the kind they can’t get with other content. But the problem is, everybody knows that by now. To differentiate yourself, you need to take it one step further. Enter: Interactive Video. What is interactive video? Put simply, interactive videos are videos that your audience can interact with. This means that instead of your video taking viewers on a linear journey – where the only options are play, skip, and pause – ...

By Christina Newberry If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel. What is a Facebook pixel? A Facebook pixel is code that you place on your website. It helps you track conversions from Facebook ads , optimize ads based on collected data, build targeted audiences for future ads, and remarket to qualified leads—people who have already taken some kind of action on your website. It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Benefits of using a Facebook pixel There are several ways you can use data collected from Facebook pixel tracking to refine your Facebook advertising strategy. Track conversions The Facebook pixel allows you to monitor how peop...