Make It With Michael

http://ift.tt/eA8V8J By Victor Blasco Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase – if they don’t trust your brand, they’ll back out. Testimonials provide evidence that your product or service actually works as promised. In fact, 90% of customers admit that their buying decisions are heavily influenced by online reviews. In this post, I’ll discuss what a testimonial video actually is, and how to make a great one for your business. Let’s get started! What is a testimonial video? In simple terms, it’s a means for you to showcase the rave reviews of happy customers and allow them to personally vouch for the hard work you put into your product or service. It’s living proof that you provide value to your prospects, and a highly effective way to speak directly to website visitors. ...

By Victor Blasco Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase – if they don’t trust your brand, they’ll back out. Testimonials provide evidence that your product or service actually works as promised. In fact, 90% of customers admit that their buying decisions are heavily influenced by online reviews. In this post, I’ll discuss what a testimonial video actually is, and how to make a great one for your business. Let’s get started! What is a testimonial video? In simple terms, it’s a means for you to showcase the rave reviews of happy customers and allow them to personally vouch for the hard work you put into your product or service. It’s living proof that you provide value to your prospects, and a highly effective way to speak directly to website visitors. It taps into the uni...