Make It With Michael

By Brenda Berg There’s no doubt in anyone’s mind that having good copy is essential for SEO. Having good copy means that when search engines crawl through your web pages, they see that your content is of a high standard – both in the sense that there are no glaring spelling and grammatical errors, and also that no content is duplicated. You may think proofreading is an outdated activity that you don’t have the time or the skills for, but I’m here to tell you that sometimes spellcheck is just not enough. The good news is that in today’s world, there are heaps of web tools that will proofread your copy for you. Words are a powerful resource when it comes to engaging with website visitors and converting them into customers. However, they lose all their power when they aren’t used correctly. A single typo or error in your copy can detract from the overall impression of your brand and destroy your credibility. There’s no point in publishing copy riddled with mistakes – no one will take i...

http://ift.tt/2tjiAdV By Brenda Berg There’s no doubt in anyone’s mind that having good copy is essential for SEO. Having good copy means that when search engines crawl through your web pages, they see that your content is of a high standard – both in the sense that there are no glaring spelling and grammatical errors, and also that no content is duplicated. You may think proofreading is an outdated activity that you don’t have the time or the skills for, but I’m here to tell you that sometimes spellcheck is just not enough. The good news is that in today’s world, there are heaps of web tools that will proofread your copy for you. Words are a powerful resource when it comes to engaging with website visitors and converting them into customers. However, they lose all their power when they aren’t used correctly. A single typo or error in your copy can detract from the overall impression of your brand and destroy your credibility. There’s no point in publishing copy riddled with mistake...

http://ift.tt/eA8V8J By Christina Newberry The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research Center shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories. Image via Pew Research Center . Perhaps it’s no surprise, then, that LinkedIn currently lists more than 90,000 social media job openings worldwide. So, you want to know how to find a job in social media? Here are some key ways to connect with recruiters, develop and highlight your social media expertise, and craft a winning application package—including a resume template—to help you land a social media job. Table of contents A step-by-step guide to landing a job in social media Social media resume tips Social media resume templates Bonus: Get the step-by-step social media strategy guide with pro tip...

By Christina Newberry The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research Center shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories. Image via Pew Research Center . Perhaps it’s no surprise, then, that LinkedIn currently lists more than 90,000 social media job openings worldwide. So, you want to know how to find a job in social media? Here are some key ways to connect with recruiters, develop and highlight your social media expertise, and craft a winning application package—including a resume template—to help you land a social media job. Table of contents A step-by-step guide to landing a job in social media Social media resume tips Social media resume templates Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your...