Make It With Michael

http://ift.tt/2eZm4sO By Vikas Agrawal Over the last few years, the content marketing ship has undeniably steered in the direction of automation . According to statistics , 51% of digital companies now use marketing automation, and 58% of B2B companies are planning to adopt it soon. Even more topically, 91% of successful content marketers agree that automation is crucial to their overall success. Some cynics believe that automation is just another buzzword that tricks small companies into investing in expensive tools and services. And hey – if you think marketing automation is all about paying a computer to do the job, then sure – you’ll probably end up wasting money on cash grabs. However, if you incorporate the essence of automation in your core marketing strategy – particularly the areas that are already proven to work – it’s the best thing you can ever do for your business. The overall objective of automation is to save you time, effort, and focus that you can spend on more ...

By Vikas Agrawal Over the last few years, the content marketing ship has undeniably steered in the direction of automation . According to statistics , 51% of digital companies now use marketing automation, and 58% of B2B companies are planning to adopt it soon. Even more topically, 91% of successful content marketers agree that automation is crucial to their overall success. Some cynics believe that automation is just another buzzword that tricks small companies into investing in expensive tools and services. And hey – if you think marketing automation is all about paying a computer to do the job, then sure – you’ll probably end up wasting money on cash grabs. However, if you incorporate the essence of automation in your core marketing strategy – particularly the areas that are already proven to work – it’s the best thing you can ever do for your business. The overall objective of automation is to save you time, effort, and focus that you can spend on more meaningful tasks. In t...

http://ift.tt/2xLoJhH By Curtis Foreman JAPADOG is a wonderful little company that operates a food truck and restaurant in my hometown of Vancouver, BC with the stated mission of “making the world happy and alive through hot dogs!” As you can imagine, some JAPADOG fans were devastated when this post appeared on Facebook: As commenters began mourning the closing of the much-loved stores and carts and wished the owners well in their future endeavors, JAPADOG stepped in to clarify that they were just closing for the day. This is a cute and harmless example (though the “I just had a mini heart attack” commenter might disagree) of a case where a few seconds spent editing a post for clarity could have prevented a misunderstanding. But the stakes aren’t always so low. From accidentally tweeting images of national tragedies to unintentionally making light of domestic violence , the world of social media abounds with cautionary tales of brands reeling as slip-ups on social explode into PR...

By Curtis Foreman JAPADOG is a wonderful little company that operates a food truck and restaurant in my hometown of Vancouver, BC with the stated mission of “making the world happy and alive through hot dogs!” As you can imagine, some JAPADOG fans were devastated when this post appeared on Facebook: As commenters began mourning the closing of the much-loved stores and carts and wished the owners well in their future endeavors, JAPADOG stepped in to clarify that they were just closing for the day. This is a cute and harmless example (though the “I just had a mini heart attack” commenter might disagree) of a case where a few seconds spent editing a post for clarity could have prevented a misunderstanding. But the stakes aren’t always so low. From accidentally tweeting images of national tragedies to unintentionally making light of domestic violence , the world of social media abounds with cautionary tales of brands reeling as slip-ups on social explode into PR disasters. And while...