Make It With Michael

By Colin Cieloha You don’t need to look very hard to find proof of the ever-growing influence of social media in all aspects of our private and professional lives these days. Social media has the power to control and dictate our behavior in so many ways – from the way we shop online, to the way we vote in a presidential election. The amazing influence of social media is particularly evident in the world of social media marketing. Between 2015-2016, social media marketing expenditure in the US increased by a staggering $2.25 billion dollars. And that’s not all – projected data shows that the annual amount spent on social media marketing in the US will reach $13.51 billion in 2017, $15.36 in 2018, and a whopping $17.34 in 2019. Social media platforms like Facebook, Instagram, Twitter and others all offer lucrative ways for small business owners to boost their content marketing strategy, build a stronger brand identity, and improve their relationship with customers. But have you brush...

http://ift.tt/2ttFcbQ By Colin Cieloha You don’t need to look very hard to find proof of the ever-growing influence of social media in all aspects of our private and professional lives these days. Social media has the power to control and dictate our behavior in so many ways – from the way we shop online, to the way we vote in a presidential election. The amazing influence of social media is particularly evident in the world of social media marketing. Between 2015-2016, social media marketing expenditure in the US increased by a staggering $2.25 billion dollars. And that’s not all – projected data shows that the annual amount spent on social media marketing in the US will reach $13.51 billion in 2017, $15.36 in 2018, and a whopping $17.34 in 2019. Social media platforms like Facebook, Instagram, Twitter and others all offer lucrative ways for small business owners to boost their content marketing strategy, build a stronger brand identity, and improve their relationship with custome...

By Ana Gotter Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a lot of Facebook ads that aren’t intentionally optimized to have the lowest cost per click (CPC) possible. A lot of businesses and marketers don’t realize that you don’t have to sacrifice on cost to get results. Instead, the way the system is set up, you’ll likely see lower CPC because you’re getting more results. Want to learn more? In this post, we’ll teach you how to make your social ad dollars go further with these six quick tips to lower your Facebook ads cost. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. 6 tips for lowering the CPC of your Facebook ads 1. Understand your relevance score Your relevance score will directly affect CPC, so it’s important to watch it carefully and understand it. Facebook ads will provide a relevanc...

http://ift.tt/2ucpT4c By Ana Gotter Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a lot of Facebook ads that aren’t intentionally optimized to have the lowest cost per click (CPC) possible. A lot of businesses and marketers don’t realize that you don’t have to sacrifice on cost to get results. Instead, the way the system is set up, you’ll likely see lower CPC because you’re getting more results. Want to learn more? In this post, we’ll teach you how to make your social ad dollars go further with these six quick tips to lower your Facebook ads cost. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. 6 tips for lowering the CPC of your Facebook ads 1. Understand your relevance score Your relevance score will directly affect CPC, so it’s important to watch it carefully and understand it. Facebook ads w...