Make It With Michael

By Michael Jenkins Social media can be pretty overwhelming sometimes. Especially if you’re running an agency or managing the social media accounts of other businesses. How do you juggle and manage the many hats you need to wear as a social media manager ? Creating content , scheduling shares , engaging with followers, repurposing content, sharing others’ content, community management… This list could go on forever. The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results. The tools we discuss below help you do that. Many of them have similar features, however they are all different in terms of the BEST way to use them. Choose the ones that fit your your needs and give them a whirl. Here are 17 of the best social media management tools available; 1. Hootsuite Hootsuite is an enterprise level social media management tool used by over 10 million professionals....

http://ift.tt/2woXhIR By Michael Jenkins Social media can be pretty overwhelming sometimes. Especially if you’re running an agency or managing the social media accounts of other businesses. How do you juggle and manage the many hats you need to wear as a social media manager ? Creating content , scheduling shares , engaging with followers, repurposing content, sharing others’ content, community management… This list could go on forever. The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results. The tools we discuss below help you do that. Many of them have similar features, however they are all different in terms of the BEST way to use them. Choose the ones that fit your your needs and give them a whirl. Here are 17 of the best social media management tools available; 1. Hootsuite Hootsuite is an enterprise level social media management tool used by over 10 ...

By Faye Ferris Business can be brutal because… well, that’s business! For every success you have in growing your market share, another business or other businesses will inevitably lose ground. Here are 10 quick and easy business tips to gain a competitive advantage over your rivals and insulate yourself from the threat of new entrants in the market. 1. Don’t sell products, provide solutions Like it or not, folks out there aren’t searching for your brand, they’re just looking to solve a problem or find a particular type of product (unless you run Starbucks or Adidas!) Don’t list all the benefits your product brings. Focus on the solutions. Explain to the customer in simple, straightforward terms how or why your product can help them or assist in the attainment of their goals. Consider FedEx’s iconic slogan: When it absolutely, positively has to be there overnight . This was a clear example of addressing widely-spread anxiety about the reliability of delivery services. Run throu...

http://ift.tt/eA8V8J By Faye Ferris Business can be brutal because… well, that’s business! For every success you have in growing your market share, another business or other businesses will inevitably lose ground. Here are 10 quick and easy business tips to gain a competitive advantage over your rivals and insulate yourself from the threat of new entrants in the market. 1. Don’t sell products, provide solutions Like it or not, folks out there aren’t searching for your brand, they’re just looking to solve a problem or find a particular type of product (unless you run Starbucks or Adidas!) Don’t list all the benefits your product brings. Focus on the solutions. Explain to the customer in simple, straightforward terms how or why your product can help them or assist in the attainment of their goals. Consider FedEx’s iconic slogan: When it absolutely, positively has to be there overnight . This was a clear example of addressing widely-spread anxiety about the reliability of delivery...