Organic Reach on Social Media is Declining—Here’s What to Do About It
By Kaylynn Chong Organic reach is in decline. Call the authorities. Call the doctor. Call someone, because this is changing the way businesses use social media. Organic reach for Facebook Pages fell 52 percent in 2016. That’s one of many statistics that speak to how both algorithms and competition—in terms of the amount of content that’s being shared—are drastically changing the way we consume media. This also means your beloved social media content strategy isn’t reaching as many people as before. What to do? Here are four ways to deal with the decline in organic reach. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite. 4 ways to tackle a decline in organic reach on social media 1. Create unique content for each platform Be where your audience is. More and more users are consuming media in the same place they’re doing their networking —it makes sense to deliver content to them directly and to not ta...