Make It With Michael

http://ift.tt/2uJqJ8X By Barry Feldman It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers. Why? Because your company consists of people: people who probably have a healthy appetite for sharing their thoughts via social media. At the risk of lowering the temperature, I shall now introduce one of those frigid-sounding marketing terms: employee advocacy. But really, it’s a term with a lot more warmth and appeal than you might imagine. In a nutshell, employee advocacy is the promotion of a company by its people. It involves them talking your business or brand up on social networks because they want to… and it helps boost your company’s visibility and credibility by showing you have a strong relationship with your employees. Many brands don’t encourage employee advocacy, but they should. If...

By Barry Feldman It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers. Why? Because your company consists of people: people who probably have a healthy appetite for sharing their thoughts via social media. At the risk of lowering the temperature, I shall now introduce one of those frigid-sounding marketing terms: employee advocacy. But really, it’s a term with a lot more warmth and appeal than you might imagine. In a nutshell, employee advocacy is the promotion of a company by its people. It involves them talking your business or brand up on social networks because they want to… and it helps boost your company’s visibility and credibility by showing you have a strong relationship with your employees. Many brands don’t encourage employee advocacy, but they should. If you’re not empowering...

By Kaylynn Chong One of Robert Cialdini’s famous six principles of persuasion states that people are more likely to buy from people they like. It’s one thing to get more likes , more followers , and boost engagement —the question is how do you get people to genuinely like you on social media? Here are four tactics that work. Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. 4 ways to get people to like you on social media 1. Be human (see: genuine) It’s easier for people to identify with brands when they can put a face to it . According to the International Journal of Research in Marketing , consumer-brand relationships developed on social media are best fueled by being “more human.” So how do you show off the human side of your brand? Try using the person’s name. “A person’s name is to him or her the sweetest and most important sound i...

http://ift.tt/2sNaC98 By Kaylynn Chong One of Robert Cialdini’s famous six principles of persuasion states that people are more likely to buy from people they like. It’s one thing to get more likes , more followers , and boost engagement —the question is how do you get people to genuinely like you on social media? Here are four tactics that work. Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. 4 ways to get people to like you on social media 1. Be human (see: genuine) It’s easier for people to identify with brands when they can put a face to it . According to the International Journal of Research in Marketing , consumer-brand relationships developed on social media are best fueled by being “more human.” So how do you show off the human side of your brand? Try using the person’s name. “A person’s name is to him or her the sweetest and ...