Make It With Michael

http://ift.tt/eA8V8J By Jeff Bullas Ever walked past a shop with people lining up? Wanted to choose a restaurant to grab a bite to eat? Empty is for losers and seeing evidence of popularity is vital in how we play the marketing game. It’s called social proof. And that is why renting a crowd can be useful. It is also one of the quickest ways to build credibility online. But we all have very limited time. Social proof Creating social proof with a quick glimpse of numbers like shares, followers and views are part of that game. We need to make sure that the metrics are seen with a passing glance and made front and center . So that is why we get excited when we see an online video with millions of views. It grabs our attention. Success attracts more success. But here is the thing. Facebook technically counts a view as “ When one pixel is seen by a user on any screen for three seconds with sound off ” according to marketing academic Professor Mark Ritson . How excited are you now?...

By Jeff Bullas Ever walked past a shop with people lining up? Wanted to choose a restaurant to grab a bite to eat? Empty is for losers and seeing evidence of popularity is vital in how we play the marketing game. It’s called social proof. And that is why renting a crowd can be useful. It is also one of the quickest ways to build credibility online. But we all have very limited time. Social proof Creating social proof with a quick glimpse of numbers like shares, followers and views are part of that game. We need to make sure that the metrics are seen with a passing glance and made front and center . So that is why we get excited when we see an online video with millions of views. It grabs our attention. Success attracts more success. But here is the thing. Facebook technically counts a view as “ When one pixel is seen by a user on any screen for three seconds with sound off ” according to marketing academic Professor Mark Ritson . How excited are you now? Metrics that matter...