Make It With Michael

By Lucas Miller 55 years ago, a timid, unassuming high school student changed the world forever. After his uncle had been killed by a burglar, he took it upon himself to hunt down the perpetrator. Soon after starting his search, he found the burglar, and as they stood face-to-face, he realized something … The criminal was someone he’d seen before. In fact, the teenager had the opportunity to stop the burglar before, but he had failed to act. Now, if you’re wondering what this story has to do with starting an online course, here’s the tie in: The moral of this story above is that with great power comes great responsibility. Similarly, if you want to create an online course, you can experience amazing benefits, as long as you’re willing to work for them. Oh, and before I forget, the timid high school student mentioned earlier is Peter Parker (Spiderman). Who, as you probably know, is a fictional character. Just as Peter Parker became a world-renowned superhero, you too can become...

http://ift.tt/2w1o90w By Lucas Miller 55 years ago, a timid, unassuming high school student changed the world forever. After his uncle had been killed by a burglar, he took it upon himself to hunt down the perpetrator. Soon after starting his search, he found the burglar, and as they stood face-to-face, he realized something … The criminal was someone he’d seen before. In fact, the teenager had the opportunity to stop the burglar before, but he had failed to act. Now, if you’re wondering what this story has to do with starting an online course, here’s the tie in: The moral of this story above is that with great power comes great responsibility. Similarly, if you want to create an online course, you can experience amazing benefits, as long as you’re willing to work for them. Oh, and before I forget, the timid high school student mentioned earlier is Peter Parker (Spiderman). Who, as you probably know, is a fictional character. Just as Peter Parker became a world-renowned superhe...

By Michael Peggs Remember the days when you’d set up a generic ad campaign, pick a few short-tail keywords, then throw up some ads on Google AdWords—praying for click throughs and conversions to magically appear out of thin air? Those days weren’t very long ago, but thankfully, they’re gone forever. Today ad targeting is smarter and more precise than ever before, largely thanks to platforms like Facebook and Google. Marketers can now reach their ideal audience with individually tailored content that converts. The tools at our disposal are robust, and they can surely help us improve our ROI , but only if they’re used correctly. Let’s take two of today’s most exciting features: Facebook Lookalike Audiences and Google Similar Audiences . Both features take the idea of remarketing lists to a new level by reaching a new pool of untapped users based on information collected about our past website visitors. They are both centered around the idea of creating your own audience, or custom au...

http://ift.tt/2viUz3v By Michael Peggs Remember the days when you’d set up a generic ad campaign, pick a few short-tail keywords, then throw up some ads on Google AdWords—praying for click throughs and conversions to magically appear out of thin air? Those days weren’t very long ago, but thankfully, they’re gone forever. Today ad targeting is smarter and more precise than ever before, largely thanks to platforms like Facebook and Google. Marketers can now reach their ideal audience with individually tailored content that converts. The tools at our disposal are robust, and they can surely help us improve our ROI , but only if they’re used correctly. Let’s take two of today’s most exciting features: Facebook Lookalike Audiences and Google Similar Audiences . Both features take the idea of remarketing lists to a new level by reaching a new pool of untapped users based on information collected about our past website visitors. They are both centered around the idea of creating your own ...