Make It With Michael

http://ift.tt/2tReANV By Latasha Doyle Apparently, 2017 will be the biggest year for video marketing yet. In fact, video is expected to take up over 70% of all internet traffic by the end of the year, with video consumption increasing more than 100% from 2016. But with these numbers comes a big change. We are now seeing a shift from pre-recorded video (of the kind seen on YouTube) to live, raw video feeds. While pre-produced, traditional videos are still very popular, live video is definitely on the rise. But what exactly makes live video so popular? And how can we, as marketers, leverage this popularity to achieve real sales and business growth? Well, first let’s take a look at the evolution of live video. Live video: what makes it work? Statistics show that most people would rather watch a video than read a blog , especially if it’s about a product or service. This is a matter of pure convenience, as well as the fact that the video format caters to the visual nature of learn...

By Latasha Doyle Apparently, 2017 will be the biggest year for video marketing yet. In fact, video is expected to take up over 70% of all internet traffic by the end of the year, with video consumption increasing more than 100% from 2016. But with these numbers comes a big change. We are now seeing a shift from pre-recorded video (of the kind seen on YouTube) to live, raw video feeds. While pre-produced, traditional videos are still very popular, live video is definitely on the rise. But what exactly makes live video so popular? And how can we, as marketers, leverage this popularity to achieve real sales and business growth? Well, first let’s take a look at the evolution of live video. Live video: what makes it work? Statistics show that most people would rather watch a video than read a blog , especially if it’s about a product or service. This is a matter of pure convenience, as well as the fact that the video format caters to the visual nature of learning. However, unlike ...

By Emily Copp Earlier this year, UN Women launched a bold social media campaign that received international attention, with millions of views and thousands of participants from around the globe. In this episode of the Hootsuite podcast , we chat with UN Women’s Dhatri Navanayagam on the strategy behind the campaign that the world could not ignore. In this podcast you’ll learn: The inspiration behind a viral campaign How to use compelling content to start a global conversation Why you should always use data to build your story Press play to hear the show in its entirety, or if you don’t have a set of earbuds handy, read the transcription of our conversation below. Q&A with UN Women’s Dhatri Navanayagam Stop the Robbery is a powerful campaign that raises awareness about the gender pay gap. Can you give us an overview of this campaign? Globally, women still make 23 percent less than men, and at the current rate it will take 70 years to close the pay gap. We really wanted t...

http://ift.tt/eA8V8J By Emily Copp Earlier this year, UN Women launched a bold social media campaign that received international attention, with millions of views and thousands of participants from around the globe. In this episode of the Hootsuite podcast , we chat with UN Women’s Dhatri Navanayagam on the strategy behind the campaign that the world could not ignore. In this podcast you’ll learn: The inspiration behind a viral campaign How to use compelling content to start a global conversation Why you should always use data to build your story Press play to hear the show in its entirety, or if you don’t have a set of earbuds handy, read the transcription of our conversation below. Q&A with UN Women’s Dhatri Navanayagam Stop the Robbery is a powerful campaign that raises awareness about the gender pay gap. Can you give us an overview of this campaign? Globally, women still make 23 percent less than men, and at the current rate it will take 70 years to close the pay ga...