10 Truths About Content Marketing You Need To Know
By Jeff Bullas It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it off and on first. Three minutes later the frozen screen is replaced by a working laptop. Problem fixed. Then I tried to login to the internet. I was met with that message….” website can’t be found…please check your network diagnostics “. I knew the solution. Restart the wireless router that was sitting in the corner of the office. So…..here is a truth about machines. It’s that most of them start working again when you turn off the power for a few minutes. So here are some truths about content marketing. #1. More content is not better Quality content trumps a ton of crap content. Crafting a blog post with a great story as an introduction to make the point takes time and creativity. Researching and putting together long form content is not the work of a few minu...