Make It With Michael

By Hootsuite Our first Hootsuite Social Breakfast of 2017 took place on February 15 at The Soho Hotel, one of our favorite venues from last year’s social breakfasts. Rob Coyne, Hootsuite’s EMEA general manager, welcomed an auditorium and gallery overflowing with guests, many having to watch from screens in the bar and around 3,000 online viewers who caught the livestream of the event on YouTube. Coyne opened by explaining the theme for the day and looking back at what we’d learned from 2016 and how our investigations and reports into the changing landscape of social media revealed the main points for future trends. Namely that social is a new front door in the sense that it’s gone beyond vanity metrics and has become a platform for so much more. It’s become a gateway, allowing increased access for commerce, business, and advocacy. We’ve seen such growth in the platforms we use and their strategic use by business, that we’re even seeing a blurring of the lines between professional an...

By Carmen Alicia Coto Are you familiar with whiteboard animation videos? If not, this is a process in which a story is told using drawings on a whiteboard . The artist draws in front of the camera (or at least it looks like it!), and records themselves during the process. Now that you’ve heard of them, let me tell you something else: whiteboard animation videos are a great tool. The possibilities are almost endless! Above all, it is a great educational tool because it simplifies a complex message and makes it engaging and entertaining. It also works the other way around by making a boring topic really interesting. A great whiteboard video has to follow some rules though, so keep reading – I’ve got 10 tips to create the best whiteboard animation explainer video for your business! 1. Use the power of storytelling Nobody can resist a well told story. As human beings, we live for stories, we can’t help but be attracted to them. Use this power of attraction, and, instead of just try...