Make It With Michael

http://ift.tt/2g6gSHz By Emeric Ernoult Photo Contests have only increased in popularity over the last few years as smartphone cameras have improved and we’ve entered the age of the “selfie.” However, the online landscape has also changed a great deal. The growth of mobile internet traffic, in particular, is a game changer, making mobile responsive photo contests an absolute must. For this reason one of your best options is to use Heyo to create your photo contest. Heyo’s contest apps are fully mobile responsive and intuitive to set up. And Heyo’s editor is entirely visual, which makes the process of creating your campaign more enjoyable. Best yet, they offer a no credit card free trial . Viral, liquid and contagious These are all words that can be used to describe content that flows at velocity across the web. If there is one type of media that fits into the high sharing and fast moving media category in an age of social networks, it is photos. In the past photos were stuck ...

http://ift.tt/2yTTNeG By Nancy Christinovich Succeeding in social media sometimes feels like taking a wild stab in the dark. Though you’re working with data, numbers and words on a screen, it’s people you’re ultimately trying to win over. And people are unpredictable – just because you ‘build it’, doesn’t mean they’ll come. I mean, who really knows why audiences respond to some posts while completely ignoring others that, to all intents and purposes, seem to be identical? The good news is that you can step up your social media game with a few lessons from psychologists. In his classic book, Influence: The Psychology of Persuasion , psychologist Dr. Robert B. Cialdini shares several valuable principles that we can apply to our social media marketing. Let’s look at the top six psychological principles that can help inspire social media success. Principle #1: Reciprocation According to Cialdini, people generally feel compelled to pay back a favor. This is known as reciprocation: a...

By Emeric Ernoult Photo Contests have only increased in popularity over the last few years as smartphone cameras have improved and we’ve entered the age of the “selfie.” However, the online landscape has also changed a great deal. The growth of mobile internet traffic, in particular, is a game changer, making mobile responsive photo contests an absolute must. For this reason one of your best options is to use Heyo to create your photo contest. Heyo’s contest apps are fully mobile responsive and intuitive to set up. And Heyo’s editor is entirely visual, which makes the process of creating your campaign more enjoyable. Best yet, they offer a no credit card free trial . Viral, liquid and contagious These are all words that can be used to describe content that flows at velocity across the web. If there is one type of media that fits into the high sharing and fast moving media category in an age of social networks, it is photos. In the past photos were stuck in drawers, sat on man...

By Nancy Christinovich Succeeding in social media sometimes feels like taking a wild stab in the dark. Though you’re working with data, numbers and words on a screen, it’s people you’re ultimately trying to win over. And people are unpredictable – just because you ‘build it’, doesn’t mean they’ll come. I mean, who really knows why audiences respond to some posts while completely ignoring others that, to all intents and purposes, seem to be identical? The good news is that you can step up your social media game with a few lessons from psychologists. In his classic book, Influence: The Psychology of Persuasion , psychologist Dr. Robert B. Cialdini shares several valuable principles that we can apply to our social media marketing. Let’s look at the top six psychological principles that can help inspire social media success. Principle #1: Reciprocation According to Cialdini, people generally feel compelled to pay back a favor. This is known as reciprocation: an overpowering sense o...