Make It With Michael

By Joy Mali As 2017 kicks into full swing, many marketers are likely re-evaluating their priorities, and deciding where to invest their next chunk of budget. With digital advertising, social media, content marketing, and mobile ads all contributing to a customer’s buying behavior, re-balancing the digital approach for their companies is the best way to drastically improve results. Based on the answers of 505 US-based marketing decision makers , this article will explore the top marketing priorities, as well as the tactics, strategies, and channels that are going to get results throughout the year ahead. Top marketing priorities in 2017 Image Source: Autopilot 1. Increasing Brand Recognition Social media and mobile devices are strengthening a customer’s ability to connect with their favorite brands. Consider this: there are around 3.5 billion internet users – and over 2.5 billion of them have social media accounts . By investing in customer experience initiatives and exploring ...

By lindsey peacock One common challenge for social media marketers is the pace—not only is it tough to stay on top of a consistent posting schedule, but social platforms seem to announce new features or changes every other week. It’s almost impossible for the stretched-thin marketer to keep up. Fortunately, marketers can lean on subject matter experts who readily offer up their hard-earned advice, all in 140 characters or less. When it comes to stepping up your social media game, it only makes sense to turn to the platforms themselves for guidance. That’s why we’ve taken the time to round up some of the top influencers on Twitter who serve up their expertise on a daily basis. So, whether you’re looking for inspiration, relevant industry news, or even a laugh, peruse the list below and give them a follow. Bonus: Download the free strategy guide that reveals how Hootsuite grew our Twitter following to over 7 million users and learn how you can put the tactics to work for your busin...