Make It With Michael

http://ift.tt/eA8V8J By Jeff Bullas Ignorance is bliss. The beginner strikes out and doesn’t see the dangers ahead. The novice driven by passionate curiosity doesn’t see the complexity of the task of mastery. It is just seen as an exciting adventure. But as they dive into the the complex ecosystem of subjects, technologies and thought bubbles that sat in and around the core, doubts emerge and questions are raised. The content marketer has the same challenges. Should I be creating live stream videos, become proficient at the new platforms or master marketing automation. Should I start a podcast? A webinar? Overwhelm strikes. This is the point that many people stop. They have so many choices that they freeze. Hesitate. The trick? Work out what to focus on. The one skill There is one skill that all content marketers need to learn. The art of writing. Good writing skills underlines and supports video and even audio. The headline, script and description are just a few. Crafted wo...

By Jeff Bullas Ignorance is bliss. The beginner strikes out and doesn’t see the dangers ahead. The novice driven by passionate curiosity doesn’t see the complexity of the task of mastery. It is just seen as an exciting adventure. But as they dive into the the complex ecosystem of subjects, technologies and thought bubbles that sat in and around the core, doubts emerge and questions are raised. The content marketer has the same challenges. Should I be creating live stream videos, become proficient at the new platforms or master marketing automation. Should I start a podcast? A webinar? Overwhelm strikes. This is the point that many people stop. They have so many choices that they freeze. Hesitate. The trick? Work out what to focus on. The one skill There is one skill that all content marketers need to learn. The art of writing. Good writing skills underlines and supports video and even audio. The headline, script and description are just a few. Crafted words and considered co...