Make It With Michael

http://ift.tt/eA8V8J By Emily Copp If you’re building a social media strategy it can be hard to know where to start—or how to make it pay off in the long run. In this episode of the Hootsuite podcast , we chat with digital marketing expert Amber Naslund about how to get the most out of your social strategy. Amber is the coauthor of best-selling business book The NOW Revolution, former SVP of marketing for Sysomos and advisor to Fortune 500 companies like AmEx, Coca-Cola, and Kraft Foods. She now works at Hootsuite as the senior director of industry leadership. In this podcast you’ll learn: The trick to getting more from your social investment Social engagements tips for marketers What metrics you should be tracking Cools brands on social that you wouldn’t expect Press play to hear the show in its entirety, or if you don’t have a set of headphones handy, read the transcription of our conversation below. Q&A with digital marketing expert Amber Naslund You’re an influencer...

By Emily Copp If you’re building a social media strategy it can be hard to know where to start—or how to make it pay off in the long run. In this episode of the Hootsuite podcast , we chat with digital marketing expert Amber Naslund about how to get the most out of your social strategy. Amber is the coauthor of best-selling business book The NOW Revolution, former SVP of marketing for Sysomos and advisor to Fortune 500 companies like AmEx, Coca-Cola, and Kraft Foods. She now works at Hootsuite as the senior director of industry leadership. In this podcast you’ll learn: The trick to getting more from your social investment Social engagements tips for marketers What metrics you should be tracking Cools brands on social that you wouldn’t expect Press play to hear the show in its entirety, or if you don’t have a set of headphones handy, read the transcription of our conversation below. Q&A with digital marketing expert Amber Naslund You’re an influencer and you’ve built you...

http://ift.tt/2xMexs9 By Christina Newberry Once a social network’s number of users climbs past a billion (yes, that’s billion with a “b”), it becomes impossible to ignore—especially for marketers. Facebook is well past that figure, with a whopping 2 billion users as of June 2017, including about 183 million daily active users in the United States and Canada (compare that, for instance, to the 172 million viewers who watched the most recent Super Bowl). Those are some pretty big numbers, but don’t let them overwhelm you: your Facebook marketing campaign can incorporate the network’s free tools, as well as super-focused paid campaigns. Let’s be clear right upfront: Facebook marketing is not the same thing as Facebook advertising . Yes, your Facebook marketing strategy can include advertising (more on that below), but since Facebook is, after all, a social network, your strategy should also include efforts to build lasting relationships and ongoing engagement through valuable conte...

http://ift.tt/2wt0aVz By David Harris As a professional blogger, you undoubtedly know the importance of hard work to make your blog posts compelling and informative for your readers. Perhaps, you have already taken all the primary steps for promoting it, from publishing updates, to sharing on social media platforms such as Facebook and Twitter. If you are still facing a lack of audience engagement as compared to your competitors, then it’s time to reassess the tactics for promoting content you are using. Effective content marketing is a bit like event planning. How can you expect guests to come to your event if you don’t promote it effectively? If you spend all your time planning and designing an event, but forget to send out invitations, then what was the point? Conversely, if you consistently promote your event throughout the planning process, you will successfully build the desired level of excitement among individuals, which will then encourage them to attend the event. For p...

By Christina Newberry Once a social network’s number of users climbs past a billion (yes, that’s billion with a “b”), it becomes impossible to ignore—especially for marketers. Facebook is well past that figure, with a whopping 2 billion users as of June 2017, including about 183 million daily active users in the United States and Canada (compare that, for instance, to the 172 million viewers who watched the most recent Super Bowl). Those are some pretty big numbers, but don’t let them overwhelm you: your Facebook marketing campaign can incorporate the network’s free tools, as well as super-focused paid campaigns. Let’s be clear right upfront: Facebook marketing is not the same thing as Facebook advertising . Yes, your Facebook marketing strategy can include advertising (more on that below), but since Facebook is, after all, a social network, your strategy should also include efforts to build lasting relationships and ongoing engagement through valuable content that’s not about ma...

By David Harris As a professional blogger, you undoubtedly know the importance of hard work to make your blog posts compelling and informative for your readers. Perhaps, you have already taken all the primary steps for promoting it, from publishing updates, to sharing on social media platforms such as Facebook and Twitter. If you are still facing a lack of audience engagement as compared to your competitors, then it’s time to reassess the tactics for promoting content you are using. Effective content marketing is a bit like event planning. How can you expect guests to come to your event if you don’t promote it effectively? If you spend all your time planning and designing an event, but forget to send out invitations, then what was the point? Conversely, if you consistently promote your event throughout the planning process, you will successfully build the desired level of excitement among individuals, which will then encourage them to attend the event. For proper content promotio...