Make It With Michael

By Lucas Miller I chuckle whenever someone says “I can’t write.” I know – for a fact, that all of you reading this right now love to write. I mean, hello? It’s 2017 and we live in the world of posts, comments, updates, texts, and tweets! So the truth is, we write all the time. Writing’s how we get ideas out of our heads. Writing’s how we express our feelings. Writing’s how we articulate our thoughts and put them into words. Unfortunately, a lot of the writing we see online today is, to put it nicely, unpolished (don’t worry, this won’t be a junior high grammar lesson). At it’s core, we write for one underlying reason: to be understood. So keep reading to find out how to give your writing a little more oomph to increase your chances of getting your point across (and, if you’re a marketer, to get the sale). Cut down on redundancy. Cut down on redundancy. Cut down on… You know that guy you try to avoid at the office, the one who sounds like a broken record and makes the same...

By Dara Fontein If one picture is worth a thousand words, a carousel ad is worth 10 times that. Literally. According to data found by Kinetic Social, advertisers using carousel ads see a click-through rate 10 times higher than other ad formats on Facebook and Instagram. Carousel ads allow advertisers to use up to 10 photos or videos within a single paid post on Facebook or Instagram. Each image has its own link, which means more space for advertisers to stretch their creativity. On Facebook, carousel ads drive 30 to 50 percent lower cost-per-conversion and 20 to 30 percent lower cost-per-click than ads with a single image. Want to test your own carousel ad campaign? Read on for some examples and ideas to get you started. 6 examples of creative carousel ads 1. Airbnb Airbnb repurposed one of their slideshow posts on Instagram as a creative carousel ad promoting their new Experiences offerings . The post is a beautiful panorama photograph of a long paddle boat, divided into th...