Make It With Michael

By Lucas Miller Working remotely can be liberating. It’s also something a lot more entrepreneurs are doing. Pete Rojwongsuriya, founder of Travelistly and Bucketlistly , recently told Forbes : “What [people] do not know is that the global workforce is moving toward this direction, and the types of skills required to work remotely have expanded in recent years. I have a few friends who are considering making their work remote. In fact, my friend’s mother is trying to automate her business selling chemical compounds so that she can ride around Germany with her bike. It is truly inspiring to see people adapting their work so that they can pursue their life goals in a way that couldn’t have been possible before.” Not being tied down to an office and traveling the world while working for clients or building your startup is exciting, but it also comes with many obstacles, including pressure to close deals, creative frustration in areas that aren’t your specialty, and distractions that...

By Sarah Dawley “We have too many followers on social media,” isn’t the easiest sentence to sympathize with. For many people, it’s like hearing someone complain that they’re too cool and beautiful. But the truth is that the more followers you have, the harder it becomes to engage with them. Simply put, it’s hard to be social at scale. As Clive Thompson put it in Wired , “once a group reaches a certain size, each participant starts to feel anonymous again, and the person they’re following—who once seemed proximal, like a friend—now seems larger than life and remote.” At this point, Thompson says, “social media stops being social” and instead, becomes “old-fashioned broadcasting.” This is how a brand with hundreds of thousands of followers ends up getting an average of two likes per post—and that’s not a good look for you or your business. It’s hard being popular, but here are three tips for getting past the pain and reigniting engagement. 3 tips for engaging a large following on ...

By Christina Newberry More than half of the 324.5 million people in the United States use Facebook— eMarketer estimates that 171.4 million Americans will use the social network at least monthly in 2017. And if that number sounds big, keep in mind that about 85 percent of Facebook users actually live outside of the United States and Canada; the social network has a total of 1.86 billion monthly active users worldwide. With that kind of reach, it’s no surprise that 4 million businesses now advertise on Facebook , and there are Facebook ad formats for every business goal. Today, we’ll focus on Facebook lead ads, and explore how companies are using this mobile-friendly type of advertising to their advantage. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. What are Facebook lead ads? So, what are lead ads? They’re an ad format that allows potential customers to take the first step to connect with your bu...