Make It With Michael

http://ift.tt/eA8V8J By Sarah Dawley Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social to achieve business objectives that aren’t directly tied to revenue—like brand awareness. Brand awareness is obviously crucial to your bottom line (if people don’t know about you, they can’t buy from you), so it’s important you know how to quantifiably prove how social media is impacting this goal. When it comes to your brand, there are two main areas to focus on: Awareness : Increasing the amount of people that know about your brand. Perception : Changing how people think and feel about your brand. You need different strategies to achieve these objectives, and different metrics to measure them. In this post, we’ll focus on using social media to increase brand awareness and three ways you can measure that impact, depending on your level of social media maturity: Beginner : Driving brand aware...

By Sarah Dawley Proving the ROI of social media is a complicated task for any organization. But it gets even trickier if your organization is primarily using social to achieve business objectives that aren’t directly tied to revenue—like brand awareness. Brand awareness is obviously crucial to your bottom line (if people don’t know about you, they can’t buy from you), so it’s important you know how to quantifiably prove how social media is impacting this goal. When it comes to your brand, there are two main areas to focus on: Awareness : Increasing the amount of people that know about your brand. Perception : Changing how people think and feel about your brand. You need different strategies to achieve these objectives, and different metrics to measure them. In this post, we’ll focus on using social media to increase brand awareness and three ways you can measure that impact, depending on your level of social media maturity: Beginner : Driving brand awareness through social e...

http://ift.tt/eA8V8J By Emily Copp If you’re building a social media strategy it can be hard to know where to start—or how to make it pay off in the long run. In this episode of the Hootsuite podcast , we chat with digital marketing expert Amber Naslund about how to get the most out of your social strategy. Amber is the coauthor of best-selling business book The NOW Revolution, former SVP of marketing for Sysomos and advisor to Fortune 500 companies like AmEx, Coca-Cola, and Kraft Foods. She now works at Hootsuite as the senior director of industry leadership. In this podcast you’ll learn: The trick to getting more from your social investment Social engagements tips for marketers What metrics you should be tracking Cools brands on social that you wouldn’t expect Press play to hear the show in its entirety, or if you don’t have a set of headphones handy, read the transcription of our conversation below. Q&A with digital marketing expert Amber Naslund You’re an influencer...

By Emily Copp If you’re building a social media strategy it can be hard to know where to start—or how to make it pay off in the long run. In this episode of the Hootsuite podcast , we chat with digital marketing expert Amber Naslund about how to get the most out of your social strategy. Amber is the coauthor of best-selling business book The NOW Revolution, former SVP of marketing for Sysomos and advisor to Fortune 500 companies like AmEx, Coca-Cola, and Kraft Foods. She now works at Hootsuite as the senior director of industry leadership. In this podcast you’ll learn: The trick to getting more from your social investment Social engagements tips for marketers What metrics you should be tracking Cools brands on social that you wouldn’t expect Press play to hear the show in its entirety, or if you don’t have a set of headphones handy, read the transcription of our conversation below. Q&A with digital marketing expert Amber Naslund You’re an influencer and you’ve built you...

By Christina Newberry It’s an understatement of epic proportions to say there’s a lot of activity on Facebook every day. This biggest of the social networks has climbed to more than two billion users and 70 million Business Pages . So, how can your brand stand out from the crowd? According to a poll conducted by the Content Marketing Institute and ion interactive, 81 percent of content marketers say interactive content (like polls, contests, quizzes, and so on) grabs readers’ attention more effectively than static content. It’s not surprising, then, that half of content marketers are using contests as a component of their marketing strategy. An engaging Facebook contest can be an effective way to capture attention and support your business goals. In this post, we’ll explain everything you need to know to run a successful Facebook contest, and take a look at some Facebook contest examples that showcase what other brands are already doing right in the Facebook contest space. Table...

http://ift.tt/2fft8VM By Christina Newberry It’s an understatement of epic proportions to say there’s a lot of activity on Facebook every day. This biggest of the social networks has climbed to more than two billion users and 70 million Business Pages . So, how can your brand stand out from the crowd? According to a poll conducted by the Content Marketing Institute and ion interactive, 81 percent of content marketers say interactive content (like polls, contests, quizzes, and so on) grabs readers’ attention more effectively than static content. It’s not surprising, then, that half of content marketers are using contests as a component of their marketing strategy. An engaging Facebook contest can be an effective way to capture attention and support your business goals. In this post, we’ll explain everything you need to know to run a successful Facebook contest, and take a look at some Facebook contest examples that showcase what other brands are already doing right in the Facebook...

http://ift.tt/2sNaC98 By Kaylynn Chong Social media moves fast—what’s cool on Monday might be passé by Wednesday afternoon. So here’s a list of things you should avoid doing on social to keep your channels —people still say keep it , right? Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. No fluff or tired tactics—features the tools, daily routines, and advanced techniques used by three world-class industry experts. 1. Using too many hashtags Because hashtags will make your content more easily discoverable on platforms like Instagram and Twitter, social media users sometimes use them excessively. Why you should stop doing this: Too many hashtags can make you look spammy or desperate if you’re using ones that aren’t relevant to your post. Even if you gain followers, it’s often the wrong kind of follower—like bots or people only interested in being followed back. What you can do instead: Focus instead on being delib...

By Kaylynn Chong Social media moves fast—what’s cool on Monday might be passé by Wednesday afternoon. So here’s a list of things you should avoid doing on social to keep your channels —people still say keep it , right? Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. No fluff or tired tactics—features the tools, daily routines, and advanced techniques used by three world-class industry experts. 1. Using too many hashtags Because hashtags will make your content more easily discoverable on platforms like Instagram and Twitter, social media users sometimes use them excessively. Why you should stop doing this: Too many hashtags can make you look spammy or desperate if you’re using ones that aren’t relevant to your post. Even if you gain followers, it’s often the wrong kind of follower—like bots or people only interested in being followed back. What you can do instead: Focus instead on being deliberate when it comes to...

By Ana Gotter Facebook ads are one of the most popular pay-per-click (PPC) ad platforms, and for good reason. Facebook’s audience is large and diverse, ad engagement is fairly high overall, and the targeting options are impressive—with plenty of room for creativity. It’s easy for businesses to get caught in the trap of getting comfortable with a single ad format that works well for them. They stick to the single-image newsfeed post, and occasionally switch up the image or text. If you’re looking to grow your business, however, you’d benefit most from using several different types of Facebook ads to do so. Different ad formats and ad types offer different benefits, and in this post we’re going to look at four that businesses shouldn’t overlook. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. 1. Video Ads Video ads can convey a large amount of information in a way that is quick, concise, and engaging. Wh...