Make It With Michael

By Jeff Bullas 10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in… But in 2017 things are different. Even with the growing emphasis on content promotion and social media distribution, it’s still getting harder and harder to consistently generate website traffic organically. It’s more competitive to rank in search engines, and social media sites all tend to be going down the Facebook path of “pay to play”. Organic traffic just isn’t what it used to be. Does that mean that we should all just give up and throw in the towel? Absolutely not. With increased noise and competition for everyone’s attention comes unique opportunities to be different. To find new and exciting ways to deliver value to a very targeted audience and achieve your goals in the process. Here are 5 unique ways of driving highly targeted traffic in 2017: 1. Adopt smart advertising techniques As I mentioned in the introduction, organic reach on social media is slowly deteri...

By Hootsuite We’re proud of the partnerships we’ve built with creative developers around the world. Thanks to their hard work, we can offer you the largest ecosystem of any social media management platform, with over 250 integrations and business applications —from Salesforce to Zendesk. These integrations let you manage more of your social media efforts from a single place, connecting the marketing, analytics, and other business solutions you already rely on every day. But we want to make it even easier for you to do more with Hootsuite. So we’ve launched a new $5 million Integration Fund . It’s designed to encourage talented developers to build even more innovative, enterprise-strength integrations and business applications on our platform. What does this mean for you? By making it easier for developers to build on top of the Hootsuite platform we ensure that your technology investment goes further, letting you connect the tools and solutions you already rely on with Hootsuit...