Make It With Michael

http://ift.tt/2skj8iC By Sydney Parker If you’re not familiar with Snapchat—the social network with more than 150 million users—here’s what you need to know: a person or brand on Snapchat can send photos and videos, called Snaps, to their friends and followers. These Snaps can then be viewed for up to 10 seconds before they disappear. Colorful filters, face-swapping effects, messaging, and other playful functions have made the app wildly successful with people of all ages. And brands are just as tuned into the benefits of Snapchat from a business perspective. Take Starbucks, for example. The beloved coffee company launched a Snapchat chilled summer drinks campaign . Cashing in on the popularity of their scrumptious Frappuccinos. The promo gave Starbucks drinkers the opportunity to superimpose a festive lens over a picture of their icy beverage and send it to their friends. . @Starbucks / @frappuccino has a Snapchat filter. I’m loving this. http://pic.twitter.com/u08IqL6Uzg — Al...

http://ift.tt/2rcsddt By Evan LePage Type “How to get more Instagram followers” into Google search and you’ll find a lot of media and blogs, including our own , offering tips and tricks for how to grow your community. You’ll also probably find a lot of content about paying for new followers. Most people see these as the only two options for succeeding at Instagram: figure it out, or shell out. The first one is for the ‘good guys,’ and the second is for spammers, or at least that’s how it’s generally perceived. In truth, there’s a third option: Instagram automation. More and more people are turning to automation tools, or bots, in order to boost their Instagram followings. These bots work in several ways. They can Like photos on your behalf; they can follow people on your behalf; they can even comment on your behalf. These actions can be targeted based on specific hashtags or even specific users. All of this engagement is intended to boost your following with real people, as opposed...

By Sydney Parker If you’re not familiar with Snapchat—the social network with more than 150 million users—here’s what you need to know: a person or brand on Snapchat can send photos and videos, called Snaps, to their friends and followers. These Snaps can then be viewed for up to 10 seconds before they disappear. Colorful filters, face-swapping effects, messaging, and other playful functions have made the app wildly successful with people of all ages. And brands are just as tuned into the benefits of Snapchat from a business perspective. Take Starbucks, for example. The beloved coffee company launched a Snapchat chilled summer drinks campaign . Cashing in on the popularity of their scrumptious Frappuccinos. The promo gave Starbucks drinkers the opportunity to superimpose a festive lens over a picture of their icy beverage and send it to their friends. . @Starbucks / @frappuccino has a Snapchat filter. I’m loving this. http://pic.twitter.com/u08IqL6Uzg — Alexis Mitchell (@LexisT...

By Evan LePage Type “How to get more Instagram followers” into Google search and you’ll find a lot of media and blogs, including our own , offering tips and tricks for how to grow your community. You’ll also probably find a lot of content about paying for new followers. Most people see these as the only two options for succeeding at Instagram: figure it out, or shell out. The first one is for the ‘good guys,’ and the second is for spammers, or at least that’s how it’s generally perceived. In truth, there’s a third option: Instagram automation. More and more people are turning to automation tools, or bots, in order to boost their Instagram followings. These bots work in several ways. They can Like photos on your behalf; they can follow people on your behalf; they can even comment on your behalf. These actions can be targeted based on specific hashtags or even specific users. All of this engagement is intended to boost your following with real people, as opposed to the spam accounts ...

http://ift.tt/2g6gSHz By Emeric Ernoult Photo Contests have only increased in popularity over the last few years as smartphone cameras have improved and we’ve entered the age of the “selfie.” However, the online landscape has also changed a great deal. The growth of mobile internet traffic, in particular, is a game changer, making mobile responsive photo contests an absolute must. For this reason one of your best options is to use Heyo to create your photo contest. Heyo’s contest apps are fully mobile responsive and intuitive to set up. And Heyo’s editor is entirely visual, which makes the process of creating your campaign more enjoyable. Best yet, they offer a no credit card free trial . Viral, liquid and contagious These are all words that can be used to describe content that flows at velocity across the web. If there is one type of media that fits into the high sharing and fast moving media category in an age of social networks, it is photos. In the past photos were stuck ...

http://ift.tt/2yTTNeG By Nancy Christinovich Succeeding in social media sometimes feels like taking a wild stab in the dark. Though you’re working with data, numbers and words on a screen, it’s people you’re ultimately trying to win over. And people are unpredictable – just because you ‘build it’, doesn’t mean they’ll come. I mean, who really knows why audiences respond to some posts while completely ignoring others that, to all intents and purposes, seem to be identical? The good news is that you can step up your social media game with a few lessons from psychologists. In his classic book, Influence: The Psychology of Persuasion , psychologist Dr. Robert B. Cialdini shares several valuable principles that we can apply to our social media marketing. Let’s look at the top six psychological principles that can help inspire social media success. Principle #1: Reciprocation According to Cialdini, people generally feel compelled to pay back a favor. This is known as reciprocation: a...