Make It With Michael

By Georgi Todorov Embracing influencer marketing is a great way for start-ups to get an edge over the big brands. But as a startup, funds are limited, so naturally you want to get the best possible return on your investment. The good news is that influencer marketing doesn’t have to cost you a whole heap of money. You can even start from zero, and invest more as your business grows. The obvious benefit of influencer marketing is that you get exposed to an established network and your own reach automatically expands. Influencer marketing may even be more effective than traditional marketing methods. Think about it. When was the last time an ad persuaded you to buy a product or service? A study by PageFair and Adobe shows that online consumers are becoming more and more frustrated with adverts interrupting their browsing experience. As of June 2015, 198 million people used ad-blocking browser extensions. Today’s consumers prefer to make their purchasing decisions based on eithe...

http://ift.tt/2wkYqAk By Georgi Todorov Embracing influencer marketing is a great way for start-ups to get an edge over the big brands. But as a startup, funds are limited, so naturally you want to get the best possible return on your investment. The good news is that influencer marketing doesn’t have to cost you a whole heap of money. You can even start from zero, and invest more as your business grows. The obvious benefit of influencer marketing is that you get exposed to an established network and your own reach automatically expands. Influencer marketing may even be more effective than traditional marketing methods. Think about it. When was the last time an ad persuaded you to buy a product or service? A study by PageFair and Adobe shows that online consumers are becoming more and more frustrated with adverts interrupting their browsing experience. As of June 2015, 198 million people used ad-blocking browser extensions. Today’s consumers prefer to make their purchasing de...

http://ift.tt/2x522XW By Lucy Benton Email marketing is a growing trend used by many businesses in the eCommerce world. In 2013, it accounted for more than 7 percent of all eCommerce transactions – leaving social media, banner ads and affiliate marketing strategies in the dust! Check out these results from a Custora study called E-Commerce Customer Acquisition Snapshot . Source Despite the fact that the world has been using email for more than two decades, only recently have we started to really take advantage of email automation for business purposes. This technique can be incredibly helpful to increase eCommerce sales because it reaches the majority of your traffic and personalizes the experience. There are several important truths about the use of email generally in modern business: Email is one of the most effective marketing channels for conversion . It helps businesses reach more potential customers early, and persuade them to convert. Email is one of the best tools for...

By Lucy Benton Email marketing is a growing trend used by many businesses in the eCommerce world. In 2013, it accounted for more than 7 percent of all eCommerce transactions – leaving social media, banner ads and affiliate marketing strategies in the dust! Check out these results from a Custora study called E-Commerce Customer Acquisition Snapshot . Source Despite the fact that the world has been using email for more than two decades, only recently have we started to really take advantage of email automation for business purposes. This technique can be incredibly helpful to increase eCommerce sales because it reaches the majority of your traffic and personalizes the experience. There are several important truths about the use of email generally in modern business: Email is one of the most effective marketing channels for conversion . It helps businesses reach more potential customers early, and persuade them to convert. Email is one of the best tools for engaging potential c...

http://ift.tt/eA8V8J By Christina Newberry (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.10”; fjs.parentNode.insertBefore(js, fjs); }(document, ‘script’, ‘facebook-jssdk’));Encouraging social sharing among your customers and fans can be a great way to extend your online reach. But no one’s going to share your content if it’s a chore to do so. Forget making people copy and paste links. With some simple code, you can add social media buttons that allow users to share your content across the webs with just a couple of clicks. Table of contents Types of social media buttons Social media buttons for Facebook Social media buttons for Instagram Social media buttons for LinkedIn Social media buttons for Twitter Social media buttons for YouTube Social media buttons for Pinterest Social media buttons for Hootsuite Bonu...

By Christina Newberry (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.10”; fjs.parentNode.insertBefore(js, fjs); }(document, ‘script’, ‘facebook-jssdk’));Encouraging social sharing among your customers and fans can be a great way to extend your online reach. But no one’s going to share your content if it’s a chore to do so. Forget making people copy and paste links. With some simple code, you can add social media buttons that allow users to share your content across the webs with just a couple of clicks. Table of contents Types of social media buttons Social media buttons for Facebook Social media buttons for Instagram Social media buttons for LinkedIn Social media buttons for Twitter Social media buttons for YouTube Social media buttons for Pinterest Social media buttons for Hootsuite Bonus: Download our free...

http://ift.tt/eA8V8J By Brian Tracy The first few hours of each morning are some of the most important hours the day has to offer. It is these hours that will set the tone for the rest of the day, which might be why some of the world’s most accomplished men and women tout their morning routine as being key to their success. Given this peculiar tone-setting phenomenon, here are the six things I do every morning to energize my body, stimulate my mind, and get me through the day: 1. Wake up 2 to 3 hours before your first meeting Rolling out of bed and heading straight out is not a healthy habit . It can leave you feeling tired and mentally fuzzy by the time you arrive at your destination. On top of this, it doesn’t leave you any time for other valuable morning routines. Instead of setting your alarm so that you have just enough time to throw on your clothes and head out the door, allow yourself two to three hours of time. Do this and you’ll feel less rushed, have more time to get o...