Make It With Michael

http://ift.tt/2tReANV By Latasha Doyle Apparently, 2017 will be the biggest year for video marketing yet. In fact, video is expected to take up over 70% of all internet traffic by the end of the year, with video consumption increasing more than 100% from 2016. But with these numbers comes a big change. We are now seeing a shift from pre-recorded video (of the kind seen on YouTube) to live, raw video feeds. While pre-produced, traditional videos are still very popular, live video is definitely on the rise. But what exactly makes live video so popular? And how can we, as marketers, leverage this popularity to achieve real sales and business growth? Well, first let’s take a look at the evolution of live video. Live video: what makes it work? Statistics show that most people would rather watch a video than read a blog , especially if it’s about a product or service. This is a matter of pure convenience, as well as the fact that the video format caters to the visual nature of learn...

By Latasha Doyle Apparently, 2017 will be the biggest year for video marketing yet. In fact, video is expected to take up over 70% of all internet traffic by the end of the year, with video consumption increasing more than 100% from 2016. But with these numbers comes a big change. We are now seeing a shift from pre-recorded video (of the kind seen on YouTube) to live, raw video feeds. While pre-produced, traditional videos are still very popular, live video is definitely on the rise. But what exactly makes live video so popular? And how can we, as marketers, leverage this popularity to achieve real sales and business growth? Well, first let’s take a look at the evolution of live video. Live video: what makes it work? Statistics show that most people would rather watch a video than read a blog , especially if it’s about a product or service. This is a matter of pure convenience, as well as the fact that the video format caters to the visual nature of learning. However, unlike ...

By Emily Copp Earlier this year, UN Women launched a bold social media campaign that received international attention, with millions of views and thousands of participants from around the globe. In this episode of the Hootsuite podcast , we chat with UN Women’s Dhatri Navanayagam on the strategy behind the campaign that the world could not ignore. In this podcast you’ll learn: The inspiration behind a viral campaign How to use compelling content to start a global conversation Why you should always use data to build your story Press play to hear the show in its entirety, or if you don’t have a set of earbuds handy, read the transcription of our conversation below. Q&A with UN Women’s Dhatri Navanayagam Stop the Robbery is a powerful campaign that raises awareness about the gender pay gap. Can you give us an overview of this campaign? Globally, women still make 23 percent less than men, and at the current rate it will take 70 years to close the pay gap. We really wanted t...

http://ift.tt/eA8V8J By Emily Copp Earlier this year, UN Women launched a bold social media campaign that received international attention, with millions of views and thousands of participants from around the globe. In this episode of the Hootsuite podcast , we chat with UN Women’s Dhatri Navanayagam on the strategy behind the campaign that the world could not ignore. In this podcast you’ll learn: The inspiration behind a viral campaign How to use compelling content to start a global conversation Why you should always use data to build your story Press play to hear the show in its entirety, or if you don’t have a set of earbuds handy, read the transcription of our conversation below. Q&A with UN Women’s Dhatri Navanayagam Stop the Robbery is a powerful campaign that raises awareness about the gender pay gap. Can you give us an overview of this campaign? Globally, women still make 23 percent less than men, and at the current rate it will take 70 years to close the pay ga...

http://ift.tt/eA8V8J By Jeff Bullas Fixed mindsets irritate me. You know what I mean. Heard the conversations. We have always done it this way. It is just a fad. As we reinvent business and try to change, the foibles of the habitual human become evident. Calcified thinking. “ The difficulty lies not so much in developing new ideas as in escaping from old ones “ – John Maynard Keynes The pace of change today has accelerated from the era of train and coal to the generation of rocket ships and robots. Being trapped in old habits that aren’t working well anymore stops us innovating in a digital age. We need to let go of the past. The thinking and practices that no longer serves us. A flexibility mindset is essential. So….here are some of the hard questions you need to be asking to grow your business in a digital world and invest in the future. 1. What are your digital assets? As visual creatures and hard reality infused homo sapiens, the world is often viewed from the perspecti...

By Jeff Bullas Fixed mindsets irritate me. You know what I mean. Heard the conversations. We have always done it this way. It is just a fad. As we reinvent business and try to change, the foibles of the habitual human become evident. Calcified thinking. “ The difficulty lies not so much in developing new ideas as in escaping from old ones “ – John Maynard Keynes The pace of change today has accelerated from the era of train and coal to the generation of rocket ships and robots. Being trapped in old habits that aren’t working well anymore stops us innovating in a digital age. We need to let go of the past. The thinking and practices that no longer serves us. A flexibility mindset is essential. So….here are some of the hard questions you need to be asking to grow your business in a digital world and invest in the future. 1. What are your digital assets? As visual creatures and hard reality infused homo sapiens, the world is often viewed from the perspective of what we can see...

http://ift.tt/2uJqJ8X By Barry Feldman It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers. Why? Because your company consists of people: people who probably have a healthy appetite for sharing their thoughts via social media. At the risk of lowering the temperature, I shall now introduce one of those frigid-sounding marketing terms: employee advocacy. But really, it’s a term with a lot more warmth and appeal than you might imagine. In a nutshell, employee advocacy is the promotion of a company by its people. It involves them talking your business or brand up on social networks because they want to… and it helps boost your company’s visibility and credibility by showing you have a strong relationship with your employees. Many brands don’t encourage employee advocacy, but they should. If...

By Barry Feldman It’s common knowledge that people don’t trust brands – they trust other people. All too often, digital marketing can come across as cold and lifeless. But it’s not hard to warm up your digital marketing, and win the trust of prospects and customers. Why? Because your company consists of people: people who probably have a healthy appetite for sharing their thoughts via social media. At the risk of lowering the temperature, I shall now introduce one of those frigid-sounding marketing terms: employee advocacy. But really, it’s a term with a lot more warmth and appeal than you might imagine. In a nutshell, employee advocacy is the promotion of a company by its people. It involves them talking your business or brand up on social networks because they want to… and it helps boost your company’s visibility and credibility by showing you have a strong relationship with your employees. Many brands don’t encourage employee advocacy, but they should. If you’re not empowering...

By Kaylynn Chong One of Robert Cialdini’s famous six principles of persuasion states that people are more likely to buy from people they like. It’s one thing to get more likes , more followers , and boost engagement —the question is how do you get people to genuinely like you on social media? Here are four tactics that work. Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. 4 ways to get people to like you on social media 1. Be human (see: genuine) It’s easier for people to identify with brands when they can put a face to it . According to the International Journal of Research in Marketing , consumer-brand relationships developed on social media are best fueled by being “more human.” So how do you show off the human side of your brand? Try using the person’s name. “A person’s name is to him or her the sweetest and most important sound i...

http://ift.tt/2sNaC98 By Kaylynn Chong One of Robert Cialdini’s famous six principles of persuasion states that people are more likely to buy from people they like. It’s one thing to get more likes , more followers , and boost engagement —the question is how do you get people to genuinely like you on social media? Here are four tactics that work. Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. 4 ways to get people to like you on social media 1. Be human (see: genuine) It’s easier for people to identify with brands when they can put a face to it . According to the International Journal of Research in Marketing , consumer-brand relationships developed on social media are best fueled by being “more human.” So how do you show off the human side of your brand? Try using the person’s name. “A person’s name is to him or her the sweetest and ...