Make It With Michael

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual acc...

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Kendall Walters Twitter users rejoiced this month as the platform known for brevity threw its users a few more characters, allowing them to attach rich media—such as a photos, video, or GIFs—or a poll or Quote Tweet without it counting against the 140-character limit. Meanwhile, Facebook put out custom Reactions to celebrate iconic sci-fi series Star Trek’s 50th anniversary. Users had the opportunity to respond to their friends’ posts using a laughing Kirk, a surprised Spock, an angry Klingon, and more. There were big things across the board on social media platforms this month. That’s why we’ve done the hard work of rounding up all the updates—big and small—from all the major networks so you don’t miss a thing. Table of contents Twitter Facebook Instagram Pinterest YouTube LinkedIn Hootsuite Snapchat Tumblr Periscope Twitter Monetize live content On September 1, Twitter introduced new ways to monetize live content . Twitter descr...

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual acc...

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual acc...

By Kunjal Panchal So you have created a great piece of content and posted it on your blog. Now, what? Wait for the audience to discover it and praise it? Of course not. You must think of ways to amplify your content so that it reaches the right audience, at the right time. Content is created to fulfill a specific purpose and if it fails to reach the audience at the appropriate time, it loses its value. The secret to success with content marketing is to “provide value”. But in order to provide value, you need to deliver the content to the right audience. Most businesses focus primarily on production (of content) but they forget about the distribution part. So how will you make sure your content reaches your target audience? There is a huge amount of content competing for attention; how will you cut through the noise? Fortunately, there are a number of tools that help businesses deliver content to their target audience at the right time. By leveraging these content distributio...

By Aleece Germano By now, we’re all familiar with headline-making stories of social success: Oreo’s dunk in the dark tweet , Coca-Cola’s Share a Coke campaign , and the ALS Ice Bucket Challenge . But what’s a new brand to do when just starting out? How do start-ups fit social into their ever-evolving marketing plans? We spoke with three start-ups experiencing rapid growth and asked them about their secrets to social success. These trailblazers all have two things in common: they get creative with tactics and quickly optimize their strategies on the successes. Q&A with Zeel: Finding bliss on Snapchat Headquarters: New York, NY Founded: 2010 by Samer Hamadeh Zeel created their massage-on-demand concept in 2012. They were the first company to bring same-day, in-home massages to customers, giving them the opportunity to book a Zeel massage in seconds using the iPhone or Android app or via the company’s website . Some people spend #Saturday night at the...