Make It With Michael

By Andra Mircioiu For sports and entertainment brands, social media pays off. But while the industry has seen a lot of success, there are still many opportunities to expand these results and better translate social media audiences into new sources of revenue. As Dr. Michael Pfahl, an assistant...

By Shreeja Jamdar Ah, St.Patrick's Day. Don't we all just love to revel in that annual celebration of Irish Pride at the local St.Paddy's parade while chomping down on corned beef and guzzling Guinness by the gallon? Although not a legal holiday in the United States, St. Patrick's Day has...

By Pratik Dholakiya The web provides us with a firehose of data and information. The data captured includes: How many visitors to your blog or website, the number of social media shares, what country they visited from and the list goes on and on and on and on! This explosion of data extends...

By Hootsuite They didn't use a venue or ask people to sign up. Instead, they tweeted out their route each day via the #FreshBrew hashtag and surprised individual offices with hand-delivered java if they indicated on social channels that they couldn't make it out to that day's location. The...

By Donné Torr Brand ambassadors are the not-so-secret weapon of many hot companies. They help the up-and-coming companies stand out among the many others in the field. To put it simply, “brand ambassador” is a term used in the marketing world in reference to a person who represents and prom...

By Hootsuite Video Team After a brief break, Social Update is back to bring you the latest news in the world of social media and digital marketing. This week, Facebook dominated both traditional and social media channels with announcements from F8, its annual developer conference. F8...

By Donné Torr Teenage girls collectively were weeping in anguish last week, when news of Zayn Malik leaving One Direction spread. If you live under a rock or possibly are not a teenager and have other things to read and think about, you might have missed this startling news. Here at Hootsuite, ...

By Sam Milbrath “We're saving so much time and money without lessening our offering” Too many agencies are bogged down with manual tasks that aren't scalable and end up draining their staff's valuable time and resources. Take Pronto Marketing, for example. When the agency expanded their ser...

By Olsy Sorokina Whether you're a social media professional or a regular netizen, Facebook has become so ingrained in our lives that we can't help but care deeply when we hear news about it. With Facebook, it's always personal—whether you use it for business or pleasure, actively posting or c...

By Evan LePage Slideshare is like the middle child of social media information sources. I mean that in a good way. What started off as a place to dump your slide decks from lectures and conference appearances has evolved into a massive resource library of presentations that stand on their own,...

By Olsy Sorokina One the greatest advantages of social media is that it levels the playing field for businesses of all sizes. All companies have access to an effective channel for customer service and communication. And yet, no matter how hard you try, there may be other businesses who are...

By Olsy Sorokina We often discuss Facebook's organic reach, and ways to adjust your social messaging strategy on the channel to reach the biggest audience. This wouldn't be much help if your business hasn't completed the first step of the process—setting up a Facebook Page. So this time, we're ...

By Julia Blake Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen. Why does this happen? The designer wants it to look good. So they will place the social buttons in strange...

By Evan LePage Whether you've written a blog post, built an infographic, or hosted a webinar, you've probably promoted your content across your social media profiles. Maybe you've even shelled out a bit of money for social media advertising. These methods of content promotion are now standard,...

By Jeff Bullas A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of the new web paradigms and how they interact. It's about knowing about how each of the social and digital channels operate and...

By Vivek Adam & Eve. Romeo & Juliet. Fashion & Instagram. You know what is the one thing common to all these pairings? Destiny! Gisele Bündchen @chanelofficialPrecisely! Just the way the former aforementioned pairs best exemplify the ever-cherished ‘made-for-each-other' bond , fa...

By Jaime Stein Hootsuite salutes the people behind the major campaigns, big events and championship games—the Social MVPs who create golden social media moments for their brands' followers and fans. We know the painstaking preparation that goes into running a social media campaign. With that i...

By Evan LePage Hootsuite salutes the people behind the major campaigns, big events and championship games—the Social MVPs who create golden social media moments for their brands' followers and fans. We know the painstaking preparation that goes into running a social media campaign. With that i...

By Urooj Kazi Timelines filled with news. Boring DMs. Bland conversations. Twitter is not a lot of fun, is it? It is informative, engaging, great for networking. But, boring all the same. We, at Crowdfire, realized that monotony was seeping into our favorite social network and some liveliness...

By Paul Bingham When it comes to visual content, your customers expect something very different compared to just a few years ago. It is now supercharged by mobiles and visual social media networks. It used to be OK to have a static website gallery, post text to your social channels, and use...

By Evan LePage It's your first day as a social media manager for a new company. Where do you even start? This question is a common one, but one that often goes unasked as people are worried about seeming inexperienced or making a bad impression when they start their new jobs. Really, it's a...

By Sam Milbrath The Middle East, and the Arabian Peninsula in particular, is a voracious emerging market for major social networks. We spoke with Alex Malouf, Corporate Communications Manager at Procter & Gamble, Arabian Peninsula (based in Dubai) to learn about the state of social media...

By Olsy Sorokina “The revolution will be live streamed.” So says Ben Rubin, co-founder of Meerkat, a live streaming social video app that was the talk of the online community over the past week. Launched in late February and unveiled at SXSW Interactive, Meerkat has seen the kind of user gro...

By Donné Torr Pinterest used to be the place you'd go if you were planning a wedding or looking for dinner recipes. This has changed. With the release of Pinterest Guided Search, the product has evolved into a tool that generates sales for businesses. Created to help you actively discover ...

By Amy Elderkin From the moment I wake up to the moment my head hits the pillow at night, I'm thinking about social media. To some, social media is simply a buzzword, but to us (marketers) it's a way to define a brand, to make someone laugh, to connect people and businesses and most...

By Olsy Sorokina Even the best-love brands have their haters—that's unavoidable. So for marketers, it's often better to focus on being memorable and stand out from the crowd. Think of all those commercial jingles that just won't get out of your head, or anticipation of products associated with ...

By Pooja Lohana Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website. But there are times when Google Adsense becomes a less-than-ideal option for your blog. Here are some scenarios: Your...

By Olsy Sorokina We all have a love-hate relationship with business talk. On one hand, it gives a standard set of terms that allow us to communicate efficiently, and there's no denying that this is a big time saver, no matter how tempting it is to make fun of business lingo. The issue with...

By Sam Milbrath Hootsuite and Glassdoor have partnered to empower recruitment professionals and marketing teams to manage social recruitment and employer branding all from one platform. On March 31 at 11 AM Pacific (2 PM Eastern Time), industry experts from Glassdoor, and Hootsuite will be...

By Hootsuite We could tell you how to use social data. Or we could show you. At Hootsuite, we like to say that social is in our DNA. We know the power of social data firsthand and we use it to improve our results every day. And what do those results look like for the Hootsuite marketing...

By Andra Mircioiu For brands in the Sports and Entertainment industry, digital content—and the social networks used to promote it—are a clear path to victory. From creating appealing digital advertising packages, to monetizing online-only content to drive revenue, Sports and Entertainments bra...

By Evan LePage Type “How to Get More Instagram Followers” into Google search and you'll find a lot of media and blogs, including our own, offering tips and tricks for how to grow your community. You'll also probably find a lot of content about buying Instagram followers. Most people see these a...

By Kristina Cisnero Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn't determine your social media success. The way your company listens and engages with t...

By Tim Soulo How many of your website visitors end up on your email list? I've tried all sorts of things: popups, slide-in forms, feature boxes, hellobars, etc. But my conversion rate never went beyond 3% (actually 2.67% was my peak value). So when I saw a blogger stating that the average...

By Shreeja Jamdar Crowdfire launches Eagle Eye for iOS. Twitter analytics are now just a few swipes away. We've got a St.Patty's Day gift for all you iPhone… The post Introducing Eagle Eye – Twitter Analytics now on iOS appeared first on Crowdfire (Formerly JustUnfollow).

By Evan LePage On February 1, the Seattle Seahawks took to the field at Super Bowl XLIX hoping to bring home back-to-back championships. Up in the press box, their social media team had already kicked off their own game day. Rest up Seattle. Tomorrow is #SB49. #WeAre12 #Hawkitecture...

By Hootsuite Best practices for #SocialGameDay are all about planning, communication, and execution. To make your preparations as painless as possible, our team of social media experts have created this social media checklist to walk you through all the essential steps. Click here to download...

By Hootsuite This is it. Everything you've worked towards has lead to this moment. It's been days, weeks, or even months of preparation, and now everyone is watching. It's time. When you're sending that first Tweet or waiting for that first Like, the focus and pressure behind releasing your...

By Amy Cowen Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task. All the effort you are putting in selecting your search words seem to only yield images that either vaguely agree with your needs or are completely...

By Andra Mircioiu When it comes to ongoing engagement, the modern customer prefers online channels to more traditional means of communication. Consider the mobile mind shift—which Forrester defines as the expectation that desired information ...read more

By Andra Mircioiu Brands that are part of the Media and Entertainment industry usually don't need to chase engagement. Instead, the challenge for TV and Radio brands is how to monetize both back catalogue ...read more

By Andrea Johb Tips and tricks for Twitter on Hootsuite With over 500 million Tweets sent per day, Twitter is, without debate, one of the most powerful social communication tools today. As ...read more

By Hootsuite With over 120 apps and 1.8MM downloads in just three years, the App Directory has experienced rapid growth. Today, we're excited to announce the next major version of our Software ...read more

By Andra Mircioiu Regulated industries such as Finance and Legal are subject to strict social media compliance requirements. Which is why having access to the right tools, tactics, and resources to ensure compliance—while ...read more

By Olsy Sorokina For the 1964 World Fair, science fiction author Isaac Asimov wrote an article for the New York Times, envisioning what the exhibits at the event would look like in ...read more

By Donné Torr When building your social media strategy for your business, it helps to learn from what other people in your industry are saying and doing. When it comes to your

By Urooj Kazi People read. We may be visual creatures, but we read. We love a good story, a spicy gossip, an enticing sale, even if these don't… The post The Art ...read more

By Alex Pirouz Imagine you were at a networking event, and you spot someone you don't know but would like to connect with. Maybe she runs a very successful business you would like ...read more

By Don Baron Social media is a critical aspect of event promotion. Here's the good news: Hootsuite and Eventbrite are teaming up to bring you the tools and the advice you ...read more

By Sam Milbrath Similar to urban sprawl, social sprawl is often the accidental result of haphazard distribution of social channels. Both stem from poor planning and short-sightedness. Many organizations experience social sprawl for the ...read more