Make It With Michael

By Hootsuite If you don't know what the debate is over #thedress, your internet connection is down or you're in a coma. Try to wake up! As with any huge viral internet trend, ...read more

By Michael Georgiou The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the ...read more

By Kristina Cisnero Events are an essential marketing tactic for any business. They have shown to provide a positive effect on relationships with customers, as well as increase visibility and improve professional connections ...read more

By Olsy Sorokina In our past blog series, we talked a lot about new hot apps going through rounds of funding, or apps popular among certain age groups or regions. Sometimes, ...read more

By Hannah Clark If there's one thing on social media that makes everyone happy, it's getting more likes and more followers. So you've created an Instagram account. You're excited about sharing some awesome photos ...read more

By Jawad Khan Money is in the list – you've read this a million times. And it's true. Email list subscribers are the biggest asset for any blog or online business. They're your ...read more

By Andra Mircioiu No one is downplaying risk and compliance challenges for regulated industries. But it is possible—and profitable—to engage in outbound social marketing if you're in a heavily regulated industry such as Finance, ...read more

By Kristina Cisnero A study done by researchers at Cornell University, backed by the National Science Foundation and Google, have found that style may trump substance when it comes to Twitter ...read more

By Yohana Petrovic Pinning 5 years ago was a physical act. They pinned notes to the fridge, the corkboard or the planner nailed to the wall of the kitchen. Today it is a digital ...read more

By Jon Mowat In 2014 YouTube became known as the second largest search engine on the planet. With 6 billion hours of video viewed every month and 100 hours of video uploaded every ...read more

By Evan LePage Social media has grown into an important lead generation tool; a new way for businesses to search for, find and engage prospects. In fact, 58 percent of marketers who have ...read more

By Hootsuite As a social media professional, you already know how to share great content to engage customers across social channels—but can you translate that into numbers? To effectively measure and boost ...read more

By Abhishek Anyone who has ever produced content for the web knows how torturously tough it is to even get people to click on your post and read it, forget going viral, ...read more

By Ritika Puri In January 2015, Facebook implemented an algorithm change that limits the number of promotional Page posts that show up in users' News Feeds. Now, users see much fewer ...read more

By Jeff Bullas When it comes to your online presence and your LinkedIn profile in particular, for years, I've been telling professionals: Brand or be branded” In my opinion when you fail to create ...read more

By Andra Mircioiu Chances are, if you're part of a regulated industry, you dedicate significant resources to ensuring social media compliance. But regulatory risks shouldn't hinder your social success. Instead, your social governance needs to ...read more

By Kristina Cisnero You already know about our main mission to provide our readers with advice on social media. We've written how-to guides, shared different templates, and have created many lists to cover ...read more

By Andra Mircioiu It's not about strategy anymore. Not for socially evolved brands in the Media & Entertainment industry, which have shifted their focus from strategy to practical applications: hammering out processes and figuring ...read more

By Jon Mowat The notion that the current year is ‘the year of mobile', is becoming very real. Predictions revolutions on how we will interact with our mobile devices and how they ...read more

By Aki Kaltenbach Social media is a powerful, innovative way to organize successful fundraisers, connect with supporters, and create a passionate community that fosters real change. Our community of 200K+ nonprofits uses our social ...read more

By Hootsuite Video Team This week, even the US government is recognizing the power of social—according to the New York Times, increasing social media efforts is a top priority for federal strategists. Twitter is ...read more

By Kristina Cisnero With Facebook's algorithm changes, it's likely that social media managers and content marketers at your organization already have a lot of time invested in creating a Facebook strategy from scratch, ...read more

By Ariana Biagi Events have proved to be valuable tools for businesses of any size. They provide perfect opportunities to meet, educate, engage, and bond with your customers. And in this digital age, ...read more

By Kristina Cisnero With a recent announcement of Facebook at Work, the lines between social networks used for professional and personal communication are blurring. Popular social networks are starting to think ...read more

By Hootsuite Every event that receives major media coverage and has an element of competition naturally becomes a hot topic for public discussion on social media. Who would you choose? Who do ...read more

By Aaron Agius Content marketing can be one of the most effective ways to generate and convert leads, but it's only effective if you make well-informed improvements to your strategy over time. And, of ...read more

By Andra Mircioiu Chances are you already have your brand's social media profiles up and running. But—plot twist—it's not enough. Learn how you can put a strong social strategy in place—one that takes into account ...read more

By Olsy Sorokina Quite often, we use the same terms when we talk about social media interaction as we do about communicating in-person: talking “social media faux pas” and “etiquette,” comparing

By Vanhishikha Bhargava Marketing. Yes, the team promoting Fifty Shades Of Grey across social networks needs to be applauded for their stupendous success! Case in point being, Twitter. With Valentine's Day behind us, ...read more

By Jeanette Gibson It costs 6 to 7 times more to acquire a new customer than to retain an existing one, according to Bain and Co. Pause and let that sink ...read more

By Evan LePage Reddit is often given a bad reputation as a place where hours disappear as your work goes ignored. Anyone who has delved deeper into reddit knows that while ...read more

By Shannon Miller In 1986, Five Guys opened its first location in Arlington, Virginia as a family-run restaurant named after, you guessed it, five brothers. Renowned for their fresh, high-quality food, Five Guys ...read more

By Shreeja Jamdar Not to ask her about the Kardashians. Rather, talk to Kim K to get her talking about you. A little something like this: Been using @infinitelash and I'm in love! ...read more

By Alex Pirouz Two every second: That's how many people join LinkedIn as new members, many of whom hope to exploit the platform's rich resource for industry contacts, new clients and partnership ...read more

By Noel Pullen Are you tapping into the power of your people? Let's say your company starts each year with a kickoff to bring people together, review past performance, and communicate new direction and ...read more

By Evan LePage A social media strategy is meant to guide your interactions on social networks, but there is so much more going on behind the scenes. Many people focus on the content ...read more

By Olsy Sorokina According to a recent survey, Millennials spend 30% of their total media time on content created by their peers. Social media is a public forum, where people exchange ...read more

By Hootsuite Video Team As more and more sensitive information gets shared online, the need for cyber-security becomes stronger—especially on social networks, where we share megabytes' worth of personal and professional data daily. In ...read more

By Jeff Bullas In 2008, Twitter was a stream of text and often even links weren't included in the tweet. Today it is a multi-media torrent with six second vine clips, images, slideshare ...read more

By Ryan Holmes This post was originally published by HootSuite CEO Ryan Holmes on the LinkedIn Influencer blog. Follow Ryan on LinkedIn: ...read more

By Andra Mircioiu Social media has made it easier than ever before to connect with anyone interested in your products or services. And with geo-search, businesses can now monitor and reply to social ...read more

By Sneha Mehta If you think you are #ForeverAlone don't be sad because there still is hope. There is no reason to stay in the bed and eat noodles because you do not ...read more

By Pooja Lohana Admit it, you've cursed the blogging game in the past. That's understandable. Because with all the myriad of tasks involved, it does take a toll on you. For each post that you'll ...read more

By Pooja Lohana Admit it, you've cursed the blogging game in the past. That's understandable. Because with all the myriad of tasks involved, it does take a toll on you. For each post that you'll ...read more

By Olsy Sorokina While 2015 digital trend lists forecasted a continuing shift to mobile for digital media consumption in the upcoming months, many mobile-first apps have kicked off the year with launching browser ...read more

By Kristina Cisnero As content marketers, we know by now that we can create great content but still get very little traffic to it. The reason for weak traffic, you ask? More often ...read more

By Urooj Kazi Valentine's day is just a few days away and behold, here's your non-existent Valentine! Well, yeah, there is no one to behold, because you are sadly single. But, having a ...read more

By Olsy Sorokina Business-to-business social media marketing is no longer just an innovative way to boost sales—it's essential to your organization's survival in the competitive B2B market. In fact, a recent survey found ...read more

By Evan LePage Not all social media strategies are created equal. Once you've set your strategic social media goals, you need to build up a strategy around your goals, one that ...read more

By Hootsuite Here at Hootsuite, we take the challenges faced by businesses in regulated industries very seriously. We know that the demands of these industries require special attention and special tools, and ...read more