Make It With Michael

http://ift.tt/2soQoG8 By Kendall Walters Facebook added closed captions for Live video, Twitter rolled out a redesign, Instagram added archive functionality, and Snapchat released a new map feature—June was a busy month for updates on social media. Let’s dive in. Table of contents Twitter Facebook Instagram Pinterest YouTube LinkedIn Hootsuite Snapchat Twitter Direct message buttons On June 13, Twitter rolled out the ability for businesses to add buttons to direct messages . Businesses can add up to three buttons—to open any web URL, including links to other Twitter features—to any message. Button text is fully customizable, including the use of emoji. The intent of the update is to make it easier for people to take an action outside of the conversation, such as composing a tweet, following an account, or opening a website within the Twitter app. Image via Twitter . Redesign On June 15, Twitter announced a new look for the platform , across twitter.com, Twitter for i

By Kendall Walters Facebook added closed captions for Live video, Twitter rolled out a redesign, Instagram added archive functionality, and Snapchat released a new map feature—June was a busy month for updates on social media. Let’s dive in. Table of contents Twitter Facebook Instagram Pinterest YouTube LinkedIn Hootsuite Snapchat Twitter Direct message buttons On June 13, Twitter rolled out the ability for businesses to add buttons to direct messages . Businesses can add up to three buttons—to open any web URL, including links to other Twitter features—to any message. Button text is fully customizable, including the use of emoji. The intent of the update is to make it easier for people to take an action outside of the conversation, such as composing a tweet, following an account, or opening a website within the Twitter app. Image via Twitter . Redesign On June 15, Twitter announced a new look for the platform , across twitter.com, Twitter for iOS, Twitter for Androi

By Aaron Agius In order to execute a successful pay-per-click (PPC) marketing campaign, a significant amount of split testing is typically involved. With Facebook ads, for example, you need to test the image, value proposition, call-to-action, headline, body text and audience for each ad. Because of the infinite number of combinations available to test, it often takes some trial and error before you get an ad that has a high click-through-rate (CTR) with a low cost-per-click (CPC). Even once you’re able to send prospective buyers to your website, you’re still not home free. Next, you need to test a number of things on your product page before you can achieve a good conversion rate. Did you know only 22% of businesses are actually satisfied with their conversion rates? In fact, 85% of marketers are now focusing on conversion rate optimization. If you aren’t meticulously split testing your product pages, then you’re leaving money on the table. There’s no one-size-fits-all approac