Make It With Michael

By Hootsuite On social media, brands need to be hyper-aware of their tone of voice. They need to be courteous and polite, especially when dealing with unhappy customers. Businesses need to take an extra second, read over their social messaging, and consider any possible negative consequences...

By Jeff Bullas Impressing your business visitors often starts with that “wow” reception area. You know…the ones that the lawyers and bankers have…. Glass, views of the harbour and those $50,000 pieces of art…. Marble floors, big leather sofas and grand spaces….. It's meant to impress. At the b...

By Olsy Sorokina Understanding social media data can help you improve the quality of your social messaging, increase the number of followers, and widen your social reach. You may already have the skills it takes to make social data work for your business, but is your executive team up to speed...

By Jeff Bullas It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You needed a tool to do that simple task. Then I stumbled upon “that” tool. Twitter then used it as the default URL shortening service in May, 2009 until it cre...

By Hootsuite In partnership with Eventbrite UK—who make it possible for event organizers around the world use to sell tickets and registrations—we have put together a series of resources to help you make events a successful part of your marketing strategy, including what to do before your eve...

By Jason Parks As the Cleveland Cavaliers face the Golden State Warriors in the NBA Finals, it marks LeBron James' fifth consecutive NBA championship appearance. The last player to appear in five consecutive NBA Finals was Bill Russell in 1966. What is almost as impressive as LeBron's...

By Evan LePage If you're reading this post, you've already realized one fundamental thing: Instagram is a critically important social network. The photo-sharing app is not only important for retailers, restaurants, or travel companies; as one of the most effective brand-building tools...

By Sam Milbrath Before the rise of the social web, employers and job seekers only had limited ways to connect. Monster was an early innovator in bringing job searches online and quickly grew to the world's largest employment websites. In recent years, social media has created even more...

By Cloris Kylie When did Facebook become such a mystery? I remember a time when a long list of Facebook followers meant a bigger email list, and a more profitable online business. But things are a little different now. Facebook continues to poke, prod and refine it's algorithm. So even with a...

By Ryan Holmes This post originally appeared on Medium. It's an open secret among social media teams at some of the world's largest companies. One of the fastest ways to tap into a big social media audience is already on the payroll. A company's own employees can represent a kind of internal...

By Shreeja Jamdar Who is August Erickson? A marketing student at James Madison University and a successful social media marketer since 4 years, August Erickson is a marketing professional to be reckoned with – all at the age of 20. What started out as a few casual shout-outs to upcoming brands ...

By info@websta.me (Websta) @makeitwithmike Guys i understand how hectic day to day business can get so my company @morethan1wayllc is now offering to generate #targetedtraffic to your site/ig page. --> CHECK OUT THE RECENT SPECIAL

By Maham Chappal You're out of ideas. Everything you could possibly write about in your niche…. You already have. Well at least it feels that way. Even worse, your readers are expecting consistent content because that is what you have delivered in the past. You're paddling upstream, and the b...

By Evan LePage Social media is no longer a mystery for many businesses. It is expanding across the enterprise, and finding its way to the desks of salespeople, human resources representatives and senior executives. Forward-thinking companies have overcome their confusion and concerns about...

By Donné Torr No, that headline wasn't a typo. This week's post is a bit of a curveball. It's my last week writing this series on social media marketing lessons we learned from various pop culture topics. This series was an experiment of sorts, and I thought it would be appropriate to take a ...

By Vivek One of the best subjects I've personally ever come across is psychology. The extent to which it aids one in understanding his/her own self and establish a foundation for generalisation is simply amazing. Among a myriad subjects under its purview, psychology has an interesting...

By Olsy Sorokina A few months ago, we started using a different metric to measure the performance of Tweets from the @Hootsuite handle: engagement rate. In Twitter Analytics, this represents the number of engagements divided by the total number of impressions. For example, if you had 5 people...

By Kristina Cisnero Coined by HubSpot, inbound marketing is a proven methodology of creating and sharing content that turns strangers into customers and promoters of your business. Below is a graphic HubSpot created to illustrate how inbound marketing works. Attract, convert, close, and...

By Jeff Bullas In the 80′s a revolution happened But when it started no-one knew it was going to change the world forever. The IBM personal computer had just hit the streets. The computer manufacturers didn't take much thought on this small blip on the computer event horizon. 10 years later m...

By Olsy Sorokina Paid advertising is becoming the best channel for brands to reach their audiences on Facebook after last year's much dreaded drop in organic reach. You may already know how to create a Facebook ad, but do you know what makes people click on sponsored content? While it's...

By Olsy Sorokina Your social media bio is like a business card: a quick, pithy way to show your new audience what you're all about. Previously, we have discussed the general rules for setting up social media bios, as well as special considerations for each of the major social networks. Now,...