Make It With Michael

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual accounts Get a bird-eye vi

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Matt Diederichs Every ‘expert’ will tell you that social media is all about relationships. It’s a way to be personal, a way for brands to nurture 1:1 connections with consumers and establish a kind of relationship that has never before been possible. As a social media marketer you can engage directly with your buyers, and become the steward of the customer experience. It’s an amazing time to work online. But all of this upside comes with a problem. For businesses with hundreds, if not thousands or millions of customers, building 1:1 connections just isn’t scalable. Why not? Well, ask Robin Dunbar. Dunbar is an evolutionary psychologist from the U.K., best known for his work on network theory. By studying the habits of humans through the ages, Dunbar landed on a finding that has since become known as Dunbar’s Number. Dunbar’s Number defines the number of social relationships that any one person can meaningfully maintain, which turns out to be around 150 (check out this piece from Blo

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual accounts Get a bird-eye vi

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual accounts Get a bird-eye vi

By Anna Marsh Mobile marketing is a hot subject at the moment… Mobile is quickly becoming the most convenient and effective way to capture your target audience. With Google placing more emphasis on mobile site optimization in search results, and smart phone take up increasing all over the world, it’s no wonder that copywriters need to adapt as well. Writing web copy for a mobile audience is a different ball of game. Since you attract users on the go, it is tricky to keep them engaged and interested, due to their short attention span and endless distractions. But there are some best practices to stick to that will help you deliver a compelling marketing message on mobile. If you find it difficult to create incredible web copy for a mobile audience, then these insightful tips can help: 1. Focus more on images Studies have shown that users favor images more than text . The screen size plays a huge role in mobile marketing, and if you replace text with relevant pictures it can increase yo

By Christina Newberry It’s been more than a decade since social media became a common fixture in our lives. But the way we use social media in late 2016 looks very little like it did in late 2006. As our mobile devices have become ever-more powerful, social has increasingly become an “in-the-moment” activity, and social networks—and users—are embracing live video. If you’re not yet using Periscope for business, it’s time to get onboard with this live video platform. What is Periscope? Before digging into why—and how—to use Periscope for business, let’s take a look at what exactly this video platform is all about. Periscope is a live video streaming service owned by Twitter, and it launched in March of 2015. In that short time, it’s become an important way for people to share and watch live video, with users watching a whopping 110 years worth of video every day . Put simply, Periscope allows users to broadcast live video directly from a smartphone, GoPro, or even—as of just last week—a

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual accounts Get a bird-eye vi

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual accounts Get a bird-eye vi

By Brent Barnhart “Write better” isn’t particularly useful advice for anyone , especially for those of us trying to break into the SERPs. Unfortunately, that’s the sort of advice we’re often left with as we stare blankly at our keyboards, wondering where we went wrong with our content that’s failing to connect, convert or drive traffic . So when Moz founder and SEO wizard Rand Fishkin declared that “ unique content needs to die ,” upsetting the apple cart of what many marketing “gurus” were proclaiming in regard to how marketers should approach content creation, the writing community stood at attention. I distinctly remember watching Rand’s video and remember how much it struck a chord. “Unique content should die?” I asked myself. “Surely this is clickbait?” No: it was practical advice for writers and marketers struggling to make sense of the weird world of web content, straight from the mouth of arguably one of the most influential and accessible SEOs on the planet. Killing unique con

By Ryan Holmes This post was originally published on Inc. I’ll admit it. I’m guilty of using the M-word. I’ve thought and written a lot about millennials. As the head of a social media management company , I know that they make up a big chunk of my own employees and our millions of users. And it’s clear that they bring real assets and expectations to the table, from digital savvy to a desire for collaboration and transparency. But here’s the thing. These traits aren’t unique to millennials and never have been. You don’t have to be born from 1980-2000 to live on your iPhone or embrace social media. And young people aren’t the only ones who seek out purpose in their career, not just a paycheck, or who want to make a difference. I’ve come to realize that, in many ways, the concept of millennials is just too limiting. Businesses have been encouraged to pour resources into marketing to this narrow demographic. HR teams have set their sights on recruiting millennials and catering to mille