Make It With Michael

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual accounts Get a bird-eye vi

By Brian Jensen Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up, our “request for more information” goal was down (one of the primary KPIs). The client was questioning the value in our work and the partnership was in jeopardy. From competitive analysis I knew we had multiple online competitors that offered similar programs, and also that signing up for college level online courses wasn’t an impulse buy – prospective students were doing their research. Understanding the customer path to purchase After the call I referenced the client’s Multi-Channel Funnels Report in Google Analytics. I confirmed that the top conversion path was visitors finding our online courses via Google Search, and then coming back directly at a later point to request more information. Once I shared this with the cl

By Emily Copp What Plato called the perfect circle we call the perfect Tweet. Every once in awhile, a Tweet appears on your timeline that inspires a feeling of admiration, envy, and delight—all at the same time. If you’re a social media manager, you know that feeling. Every day you’re pushing the boundaries on social trying out something new for your brand. You’re looking for inspiration to keep you going. We asked our talented social team to tell us about Tweets they wished they wrote—here are their responses: Netflix Even Google doesn’t have the answer. pic.twitter.com/B7x5jMPYRo — Netflix US (@netflix) January 28, 2016 If you have Netflix, you probably remember 2015’s internet sensation, Making a Murderer . When Netflix posted this witty Tweet about the show, it was like pouring gasoline on a brightly burning fire. Amanda Wood, our social media marketing specialist, loves this Tweet. She says: “It’s relevant, funny, and not overly promotional. It naturally creates a debate and cleve

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual accounts Get a bird-eye vi

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual accounts Get a bird-eye vi

By Jessica Davis To succeed at content marketing, there is a basic set of skills that you must possess. This blog is a summary of the four most basic content marketing ideas with new-age hacks to help execute them. While most senior marketers are aware of and experienced in these requirements, individuals who are new to the field are likely to struggle with the volumes of guides out there. Newbies can use this write-up to avert the obstacles they are likely to face, and more seasoned content marketers can check off their agendas the fundamentals that they’re covering while discovering time-saver methods of implementing them. Let’s begin. 1. Understand goals and create a focused mission statement A content marketing plan begins with the goals you set. Without clarity of what you want to accomplish, you cannot create content with powerful underlying intent, which is the basis of effective content marketing. Before you proceed to actual creation of content follow these 4 steps to define

By Dara Fontein If you have a sibling, you know that sometimes the best way to learn how to do something is from example. Your big brother might have known how to sneak out of the house in the quietest way possible. Your older sister might have taught you how to beat your brother in Mario Kart. Whatever it was, you got top tips from the experts that shaped the way you would do things in the future. If you are seeking advice for your business’ Facebook presence, you can adopt this same mentality. There’s no better way to boost your Facebook strategy than looking at how successful brands are using the site for their own businesses. To see what the pros are doing, we explore six must-follow brands on Facebook who are doing great things on the network. 6 brands to follow on Facebook 1. Target Top Takeaway: Provide quick and effective social customer service Target, one of America’s largest retailers, has an equally large Facebook presence totalling over 23 million Likes. With this big of

By WEBSTA I’m a realist! Are you? #makeitwithmike Get the #instagrampro video series here 👇 http://makeitwithmichael.com Tags and topics of the day: #socialmediamarketing #marketing #socialmedia #business #entrepreneur #smallbusiness #digitalmarketing #socialmediatips #branding #google #twitter #instadaily #entrepreneurship #instagramtips #socialmediajunkie #entrepreneurs #homebasedbusiness makeitwithmike

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual accounts Get a bird-eye vi

By Urooj Kazi You have one day and $250 to spend on creating a social media creative. Which social network would you spend that time and money on? Facebook? But, Facebook’s organic reach is down drastically after changes to its algorithm. LinkedIn? But, it is still primarily a B2B marketing channel. Pinterest? Total user count is low […] Instagram Engagement Is Killing It; 20X More Than Twitter!

By Shreeja Jamdar This is the update you have all been waiting for – Instagram Analytics now on Stats! Since the past couple of weeks, we have been working hard to give you Instagram analytics on Stats. Gone are the days when you had to go to two different apps to get analytics for Twitter & Instagram. We have integrated Instagram into the existing UI to give you a seamless experience while you check your social media numbers. This way, you won’t have to spend time familiarzing yourself with the interface and you can begin analyzing as soon as you fire up the app. Like with the earlier version of Stats, this update will be available on iPhone and iPad. And as before, it’s completely free! More Bang For Your Buck Here’s what you get with this update to Stats: Add accounts that you wish to monitor. No limits to work with here! Track their Instagram activity over a period of 7 days, 1 month or 1 year. You can also choose a specific time period for individual accounts Get a bird-eye vi

By Olsy Sorokina Many of us are guilty of an occasional Facebook humble-brag about a new job or a new title. We share anecdotes and stories from the daily grind with our Medium readers. We tag Instagram pictures and Tweets with #joblove when we want to show off a particularly cool aspect of workplace culture. All of these are examples of employee advocacy , even if the people are engaging in these activities with no intention of promoting their organization. Employee advocacy refers to the exposure that a company’s staff generates for the brand using their own social channels. This opportunity to gain increase social share of voice and online visibility of a business is often overlooked by organizations, choosing instead to focus on exposure from third-party sources. But employees are more than twice as trusted as a CEO, senior executive, or activist consumer to communicate on topics related to the treatment of customers or employees. Another advantage of an employee advocacy program

By Sarah Dawley I’ve never had a full-fledged makeover, but I can imagine how good it feels. Even after a simple trim I find myself strutting down the street, flipping my hair like I’m starring in a shampoo commercial. Admittedly, I feel a similar sense of pride when I clean up my digital appearance, changing my profile photo or updating my info. Giving yourself a LinkedIn makeover is especially satisfying, since it’s how you represent yourself on the world’s largest professional network. Even though it’s important to keep your personal LinkedIn profile up to date to show off your most relevant qualifications to recruiters and potential employers, your Company Page deserves some regular primping as well. After all, more than 450 million people could be looking at it at any moment. Here are three easy ways to whip your Company Page into tip-top shape. Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that