Make It With Michael

By Hootsuite Did you know that 3 out of 10 people would rather reach out to a business on social media instead of picking up the phone? The growth of social media has transformed the nature of the conversation between businesses and their clients. Instead of occurring behind closed doors on a...

By Ritika Puri If you've ever run an ad campaign on Facebook or Twitter, you know how complicated the process can feel once you get beyond the basics. Between selecting your objective, setting a budget, fine-tuning your audience targeting, testing, and measuring ROI, there's a lot to do....

By Vivek There's one thing people definitely like to do – talk! No matter what the topic is, people like and will always talk. And digital marketing is no exception. Definitely not! And that's the best thing people can do when you want advice on things like:- - What times are the best times to ...

By Aaron Agius Remember when you first started blogging? Your mind was flooded with great blog post ideas – coming up with them wasn't challenging. Instead, executing on those ideas is probably what was keeping you up at night. Then one day, you're not sure how or why – your flow of ideas sta...

By Olsy Sorokina As marketers, we always have content on our minds: social media content, web content, video content, written content. We say the word “content” so often, we sometimes feel like we've got it all figured out… until we find ourselves running out of ideas. I know that I need to be ...

By Donné Torr In case you missed the big news, President Obama joined Twitter last week. The 44th President of the United States is now the first to launch the official presidential Twitter handle: @POTUS. By Thursday, he had 2.3 million followers (that's 2.3 million in 3 days); with that ...

By Olsy Sorokina Keeping track of latest Tweets just became a lot easier as a result of a renewed deal between Google and Twitter, which went live this week. You can read the details of the renewed deal in Google's official announcement, but the short version relevant to social media marketers...

By Sarah Dawley Social media has proven to be a powerful way for governments and agencies to humanize their voice and better connect with constituents. These digital public forums can help raise general awareness about government policies, or support specific objectives and initiatives—for e...

By Kristina Cisnero Writing for SEO is something many writers dread, because it's a term associated with bad writing tactics like keyword stuffing. (SEO tips, SEO tips, read this for lots of great SEO tips! Classy, right?) Instead, writing for SEO truly starts with researching. By changing up...

By Evan LePage Every publicly accessible social media profile you have is a professional social media profile. It doesn't matter if you intend it to be so or not. If this set off alarm bells, you're far from alone. Many people neglect their personal profiles in favor of business accounts,...

By Sebastien Boyer Ever stood in the corner at a networking event and felt like a dork? Focusing on business networking in just a traditional way is a dumb idea. It doesn't scale. Often ineffective and it can be a total waste of time. Trying to suck up at breakfast business networking events...

By Donné Torr As a social media manager, understanding how to leverage Facebook Ads in your marketing strategy is essential. With the tagline ‘Over 1 billion people. We'll help you reach the right ones,' Facebook Ads have the potential to transform your business's social reach without hurting y...

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By Kimberly Grimms Photo Source: Seth Godin Millennials are not only exposed to several options, they are also incredibly impatient. They lose interest quickly. So if you want to say something, say it quick and say it well. 41% of millennials have no patience for content that is too long. So...

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By Sarah Dawley It's a new era for government transparency and public participation. From crowdsourcing road repairs on Twitter to reducing security costs through Instagram, government innovators around the world are using social media to extend the reach of their communication, improve...

By Evan LePage In early January, university student Andrew Watts made waves with a Medium post called “A Teenager's View of Social Media.” The 19-year-old broke down a handful of popular social networks, from Facebook to Snapchat, and how they were both thought of and used by his friends. The r...

By Urooj Kazi Do you aggressively market on Instagram? Heard of or used collage making apps to create images for your timeline? Instagram launched Layout, a collage making app, for iOS recently. And it is not quite unlike the apps already on the App store. Instagram divulged, in a conversation...

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By James Mulvey You don't need a big budget to create an innovative social media strategy. That's what we've learned helping governments of all sizes including Barcelona City Council, the City of Melbourne, the City of Boston, the City of New York, Australia Post, Centro, UK Trade and...

By Hootsuite Are you thinking about advertising on Facebook? Good idea! We've just made it a lot easier for you. Today we are excited to launch Hootsuite Ads for each and every Hootsuite user! Hootsuite Ads is a brand new product designed to help social media practitioners and content...

By Alesia Hsiao Business is global. Whatever industry you work in, you're dealing with people in different time zones, on different schedules and with different priorities. So if the success of your business is dependant on it; how do you effectively communicate with these people? I guess you...

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By Andrea Johb On the left side of your Hootsuite dashboard is a “treasure chest” of profiles known as the App Directory. To help save you time and get organized, your Hootsuite dashboard offers over 100 different applications to streamline all your social media activities into one place. On M...

By Hootsuite Creating a social media strategy for your business can be tough. Creating a social media strategy for an enterprise with many departments, offices and even brands? That is a real challenge. But it is essential, and it's far from impossible if you have the right approach. Cutting...

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By Vivek Calling all photographers! Do you copy? Come in Charlie. Roger that. Welcome aboard, photographers – good or bad. Pun deliberately unintended. So, the agenda of this post is to understand the technical, the most minute details of Instagram photography. Irrespective of whether or not y...

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By James Mulvey The way a government organizes its social media can have a substantial impact on security and efficiency. In this post, you'll gain practical steps. You can also find complete guidance in our new free resource, From Tweets to Impact. At Hootsuite, we've seen a lot of innovative...

By Matt Wong Customer personas are a hot topic in the marketing community; professionals in the field either love them or doubt their value. Usually, the attitude towards personas is determined by the quality of the persona research, as well as the knowledge marketers have about ways to use...

By Vivek Calling all photographers! Do you copy? Come in Charlie. Roger that. Welcome aboard, photographers – good or bad. Pun deliberately unintended. So, the agenda of this post is to understand the technical, the most minute details of Instagram photography. Irrespective of whether or not y...

By Juan Jose Mendez Animated explainer videos are popping up all over the place. No longer do you need a big budget and endless man hours to produce one. Today it is much easier. The high costs and long lead time associated with an explainer video used to make them an automatic point of...

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